MC1
Driving Efficiency in CPG Sales with Mobile Technology
MC1

Marcos Póvoa, CEO and Partner, MC1Marcos Póvoa, CEO and Partner
Consumer goods companies are facing mounting pressure to boost productivity and increase sales effectiveness. The global provider headquartered in New York, MC1, offers an innovative one-stop-shop platform to optimize sales, merchandising and retail execution for CPG brands struggling with these challenges. The MC1 technology streamlines processes, reduces costs, and improves efficiency for businesses.

This year, MC1 was awarded with six Best-in-Class distinctions from POI: Guided Selling, Predictive and Prescriptive Analytics, Retail Merchandising capabilities, Omnichannel Engagement, Retail Activity Optimization and Advanced Imaging Technology.

The key advantage for CIOs is the highly configurable platform. MC1 has invested over 100 million dollars in R&D to build a solution with 400 plus features covering 90 percent of CPG field requirements. This minimizes the need for customization and allows faster rollout.

“Our technology is proven to drive significant ROI for businesses in all markets, delivering measurable results in a matter of weeks,” says Marcos Póvoa, CEO and partner, MC1. “With our configurable app, we can meet the needs of large CPG companies without costly custom development. Pre-built integrations with their existing systems like SAP, Oracle, and others accelerate implementation.”

The WinTheMarket (WTM) mobile app gives field sales teams real-time data and recommendations to maximize instore execution. Managers also get real-time visibility into store performance to adjust strategies quickly. With WTM Image Recognition, merchandisers can scan shelves to instantly identify issues like out-of-stock, incorrect pricing, or missing promotions while analytics and AI provide valuable insights. The solution can also be an important tool for TPM and RGM processes, ensuring optimized promotions, strategic resources allocation, customized approach, real-time price gap analysis, instantaneous insights on products and competition, and sell-in and sell-out price suggestions based on market dynamics.

Our technology is proven to drive significant ROI for businesses in all markets, delivering measurable results in a matter of weeks. With our configurable app, we can meet the needs of large CPG companies without costly custom development. Pre-built integrations with their existing systems like SAP, Oracle, and others, accelerate implementation

The results are impressive. MC1 customers see over 50 percent increase in productivity on average. Global CPG leaders are using WTM to boost in-store sales and optimize operations.

MC1 provides full training and change management services. The company successfully onboarded 20,000 field personnel for one client through train-the-trainer videos and offers 24/7 assistance across multiple countries.

As consumer goods brands adapt to omnichannel strategies, MC1’s endto- end solution provides intelligence to optimize in-store execution. The configurable mobile app is driving the next wave of productivity gains for field sales and merchandising teams. CIOs at CPG companies can leverage it to equip their field personnel with data-driven tools to maximize productivity.

MC1 is a prominent global SaaS company, reshaping the CPG industry’s future, and offering high intelligence and analytics to the entire retail sales process.