Marxent Labs: Unique AR/VR Experience for Home Furnishing

Today, consumers expect some form of augmented reality (AR) experience that could virtualize their experience while purchasing a product. Pointing out the significance of AR/VR in the retail industry, Marxent’s CEO, Beck Besecker, says, “It’s an exciting time for augmented reality. With new AR platforms launching from the biggest names in tech over the last few months, including Apple’s ARKit and Google’s ARCore, retailers like Ikea, Wayfair, and Anthropologie have already released ARKit-powered apps, opening the door to consumer acceptance of AR as viable retail technology.” Powered by ARKit, Marxent offers AR/VR 3D solutions to help buyers visualize home furnishings and build consumers confidence, while virtually eliminating furniture returns.

The firm’s 3D Furniture Cloud platform renders viable applications that make it fast and easy for prospective customers to design, configure, and visualize a space.

Architected to quicken purchase decisions and reduce product returns at sales centers, the 3D cloud platform enables consumers to virtually experience their prospective home purchase. The platform further helps customers to explore each design in 360-degree 3D view in VR or real environments.

Over the years, the firm has embraced a profound journey by assisting furniture retailers in configuring, designing, and visualizing home furnishings. With market-proven offerings, the company has supported eminent clients such as Ashley Furniture, La-Z-Boy, Target and Macy’s. “Shopping for furniture in AR may not be as fun as playing beer pong in AR, and it may not come with a fancy head mounted display, but what it does come with is the admission from major retailers that the next generation of computing and customer engagement relies on 3-D content,” concludes Besecker.