Magentrix: Collaboration for Partner Relationship Management

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Vahid Fotovat, Co-Founder & CEO

Organizations across many industries are increasingly generating revenue through channel partners, trumping direct sales. However, maintaining an open dialogue and collaborating with partners to improve communication and develop strong relationships is a challenge that is crucial to an organization’s success. With its cloud-based partner relationship management (PRM) solution, Magentrix is helping many of these companies by redefining collaboration and connecting communication, engagement, and learning in a single platform. Magentrix PRM increases collaboration and engagement throughout the entire channel sales process, providing enhanced visibility, streamlining processes, and boosting efficiency in conducting business through partners. “We have focused on creating a collaborative PRM environment wherein the partner and channel management team can communicate and work together more closely to win the deal,” says Vahid Fotovat, co-founder and CEO of Magentrix.

Unlike other PRM solutions that focus on content sharing and process automation, Magentrix offers a comprehensive, integrated PRM solution that has been designed from the bottom up with collaboration in mind. “Magentrix PRM eliminates the need for communication through long email threads, allowing information related to a particular lead or deal to be easily accessible in a single place,” states Fotovat. Channel management teams message each other to collaborate and then, using the same familiar tools, continue the conversation with a partner “in context” so its visible to anyone that has permission to access that data, content or file.

The Magentrix PRM has many out-of-the-box features including seamless integrations with Salesforce and Microsoft Dynamics CRM software, partner onboarding, sales enablement, flexible content management, training and certification, lead management, MDF management and partner performance analytics. While the PRM solution includes many features that are pre-configured for rapid deployment, the strength of the platform lies in its flexibility for customization. From custom themes that match branding to customizable permissions, page layouts and third-party integrations, the platform provides a configuration UI as well as a full development environment and API.

Fotovat shares one customer story where Magentrix resolved a common challenge faced by many of its clients. The customer, Tufin^®, is the leader in Network Security Policy Orchestration for enterprise cybersecurity and they work with hundreds of channel partners worldwide. With a growing number of partners they needed one consistent way to communicate with the global partner network and one place for the data to reside so they could manage channel performance. Magentrix provided a full-featured PRM solution with a configurable Salesforce CRM integration and the single data source of record Tufin needed to manage their partners with accurate insights. Tufin was thrilled to find that they could utilize the same platform to engage with their customers as well - something they hadn’t seen anywhere else. Customers and partners could create and track service tickets while accessing relevant content and knowledge base resources all on one secure platform.

While the Magentrix PRM is easily configurable, the company takes the time to engage with customers to understand their business needs and deliver a best-fit solution. Widely recognized for exceptional support, Magentrix ensures that customers are successful in improving partner relations and productivity resulting in increased revenue through their channel partners. Magentrix is experiencing growth at a tremendous rate in the U.S., expanding internationally and growing its own partner program, powered by its own solution, to reach a global market.

Magentrix is preparing for its upcoming Spring 2018 release, which includes a partner marketplace, where their client’s partners will be able to list their apps and services. The addition of cobranded collateral support, will allow partners to have access to marketing assets and affix their own brand to materials before presenting them in the marketplace. Going beyond conventional PRM, “Magentrix provides a collaborative solution that takes into account the entire partner lifecycle. A truly successful PRM has to include our customer’s customer success and support the partner’s role in it,” concludes Fotovat.