Magento
eCommerce Rediscovered
Magento

Mark Lavelle, CEO, MagentoMark Lavelle, CEO
The rise of digital technologies and the concomitant demand for greater customer experience is driving various industries to scale and adapt quickly to market demands, and the eCommerce industry is no exception. Although cloud has arrived to address their needs related to flexibility and scalability, eCommerce companies often face the dilemma of choosing between the cost-effective SaaS vs. feature-rich and customizable software platform which comes at high cost. Magento is carefully built to address these technology gaps. Combining the power of the cloud and the agility of the open source, Magento provides an open source eCommerce platform that allows eCommerce companies to scale their business rapidly. Offering the best of both worlds—cloud and open source— Magento allows businesses to take an innovative approach toward engaging customers in the online space to drive business results.

Leveraging Magento eCommerce platform, companies can deliver greater online experiences to their customers in an omnichannel manner globally. The company empowers thousands of retailers and brands with an intuitive eCommerce platform and flexible cloud solutions to innovate and harness stronger customer relationships rapidly. Trusted by more than 260,000 businesses worldwide, Campbell-based Magento offers users the flexibility to manage the content, look and feel, and functionalities of their eCommerce portals. They offer a spontaneous administration interface that includes robust marketing, search engine optimization (SEO), and catalog management tools to give businesses the power to create customized websites. With the ability to link inventory based on digital data, Magento boasts a strong portfolio of cloud-based omnichannel solutions, empowering companies to integrate digital and physical shopping experiences successfully.

Accelerating Online Selling

Magento offers different types of solutions tailored to the unique needs of the business of varying sizes. Magento Enterprise is a scalable solution that can be easily adapted to meet the unique technical and business requirements. It is a high performance, scalable eCommerce solution for fast-growing as well as large businesses. The solution includes enterprise-class features and the flexibility one needs to create an eCommerce solution, helping clients drive more traffic to their store, convert visitors into buyers, and boost online revenue.

Magento’s services reduce operational risk, optimize the overall Total cost of ownership (TCO), and accelerate organization’s time-to-value


Magento’s latest Enterprise Edition 2.1 further allows customers to leverage best-in-class marketing and merchandising tools as it can be easily tailored to meet every merchant’s unique technical and business requirements which give enterprise-level functionality and support to configure a website and back-end workflows. On the other hand, for small companies, Magento Community is a great way to get started with the software. Supported by a community of Magento users who help firms customize the software, Magento Community gives a number of choices to fit into the web-hosting budget while being able to control all the back-end processes. Alongside Magento’s Community and Enterprise offerings, the company offers development, staging, and live production by combining Magento Commerce, cloud, and features including Git integration and critical environments. Leveraging this unique capability, “Magento offers numerous options and support resources when designing, launching, and maintaining an online store or a website,” says Mark Lavelle, CEO of Magento. “Magento is continuously developed by the company and improved with contributions from the Magento community of users and developers.”

Magento combines their unique architectural and project management expertise driven by vast experience to help organizations improve their bottom line with their suite of products. With a focus on business growth and scalability, the company provides a wide range of tools to help boost traffic, sales, and customer engagement. Magento’s eCommerce offering can be customized with plugins and extensions. These include the availability to choose from the thousands of themes available in the Magento platform as well as through the third party providers, which seamlessly customize a website’s look and feel, and functionality. The company also offers fully-featured eCommerce software and inventive Magento extensions— that takes care of everything from secure payment processing to check out. It incorporates numerous features in a flexible, scalable and robust architecture, allowing customers to quickly checkout by signing up for an account or using the service as a guest. Magento’s services reduce operational risk, optimize the overall Total cost of ownership (TCO), and accelerate organization’s time-to-value.

The Growth Drivers

Through smart search engine optimization (SEO) tools and configurations, Magento helps in boosting web traffic for client’s online store and individual product pages from the search results.

Besides providing full control over the URLs, the company also provides metadata for products and categories, sitemaps for Google, and other search engines. Organizations can drive sales with promotions in the form of private sales, sale invitations, special pricing, free shipping, and other discount options. One can also use customers’ shopping carts, and individual pages to up-and cross-sell products with product reviews and comparisons. The tools also provide several useful options such as viewing recently visited products, and social sharing of the product links.

Additionally, Magento provides customers instant access to the purchase-histories and product tracking information for current orders. Through customer accounts, users can save products for faster and more convenient checkout while having the ability to add items to their wish lists for future purchases. The clients can also use the admin panel to manage transactions, fulfill and ship orders, issue invoices, and extend credit—all from a single location. Magento also uses browser detection and responsive design to create a better customer experience by optimizing the online store and product pages on mobile devices to align client’s eCommerce website with their business goals.

Extensive Support Network

Supported by a vast global network of solutions and technology partners, a highly active global developer community and the largest eCommerce extensions marketplace, Magento offers several customizations in the form of thousands of plugins and extensions available in the Magento community. Moreover, because of their flexibility, Magento can be scaled according to the business requirement. Another advantage of choosing Magento eCommerce platform is that it offers organizations the ultimate solution through a combination of scalable design and an extensive support network—deeming Magento among one of the popular eCommerce technology.

"Through smart search engine optimization (SEO) tools and configurations, Magento helps in boosting web traffic for client’s online store and individual product pages from the search results"

Following the release of Magento 2.0, the cloud-enabled Magento Commerce, and the recent acquisition of companies such as RJMetrics that extend the eCommerce platform’s capabilities, the company focuses on developing the vast, growing collection of plugins and extensions using the latest business intelligence and analytics tools. If there is a feature a company needs to add to their online store, the chances are that it already exists in Magento and the clients don’t have to develop the functionality again. A significant player in cloud commerce, Magento’s cost-effective yet highly reliable suite of cutting-edge solutions is geared to help companies comprehend the evolving trends in the market and be at the leading edge of technology innovation while capitalizing on market opportunities along the journey.

- Arijit Sarkar
    November 07, 2017