Kinetic Data: Offering Workflow Automation at Scale

Kinetic Data

John Sundberg, Founder and CEO, Kinetic DataJohn Sundberg, Founder and CEO
Kinetic Data enables government agencies to modernize processes using a combination of low-code and pro-code capabilities . Federal entities look for speed, accuracy, and readiness when selecting software and tools. The Kinetic platform’s ease of form creation and management, along with its workflow builder, allows users to quickly create and launch workflows centered on improving business processes at scale.

Kinetic Data’s customers are able to quickly build forms for data collection needs in a low code environment, enabling more resources to achieve the result with less time and fewer layers of documentation.

Below is the conversation that CIO Applications Magazine had with John Sundberg, Founder and CEO at Kinetic Data.

Offering a Low Code Solution for Things that Change Frequently

One major issue organizations face is the spiraling costs of user licenses. Whether power users or infrequent, companies are penalized while vendors maximize revenue and margin without a clear connection of usage to value.

At Kinetic, we think differently about the benefits of modern software usage and, therefore, do not charge our customers on a per-user license model. Rather, we align to success and recognize that value delivered is a result of consumption and usage, regardless of whom or how the platform is best applied to solve a problem.

The second issue with low code tools in the government sector is the issue of upper-bound limitations. Often government bureaucracy dictates the narrow scope of how processes are to be done. With low code tools’ opinionated nature, there is a mismatch between the legislative requirements and the flexibility to achieve the outcome in a reasonable time frame and desired end state.

Kinetic Data is able to address this issue by offering a low code solution for processes that change frequently or require a higher volume of change and by providing a pro- code solution for rock-solid requirements and infrequently changed items.

Helping Create Service Workflows for Complex and Compliant-Minded Environments

The foundation of Kinetic Data’s offering is our Kinetic Platform. Our platform has several components, including portals, forms, workflow, and integrations.

Forms inside a service portal collect a variety of data that are used and passed to the appropriate system for further processing. The drag-and-drop workflow builder allows citizen developers the flexibility to design and improve processes inside an organization and to de-risk the option for incremental change (editing capabilities of the workflow itself) without wholesale changes required.

Kinetic Data offers two delivery models, either onpremises or via SaaS offering. Our on-prem solution ensures high compliance while operating in the agency’s secure environment. Either delivery option offers the same functionality, meaning no differentiation in flexibility, configuration, and use case support.

Kinetic Platform to the Rescue Challenge for USDA: Multiple instances of ServiceNow and BMC in the USDA environment today are raising red flags across the organization. The cost for approvers and fulfillers participating in business workflows is substantial, with the potential to increase due to vendor lock. The numerous systems are also confusing for employees as it’s unclear where to request services or check the request status. With an emphasis on employee experience excellence, there is potential to make a huge, positive impact on this initiative.

Solution on Kinetic Platform: Cost avoidance: Move approval workflows into the Kinetic Platform to reduce licensing costs within back-end fulfillment systems.

One-stop shop: Provide a single pane of glass for employees to interact with the organization regardless of what system is being used for fulfillment.

Modern experience: Enable end-user consistency, brand familiarity, and ease of use to improve experience, engagement, and adoption.

Future-proof tech stack: Establish a system that adapts to the organization and is scalable as it grows. The Kinetic Platform is agnostic of back-end fulfillment and can be tailored to accommodate any workflow, avoiding vendor lock.

  • our mission is to enable small teams to make big dents with workflow. Aligning interests and outcomes are the keys to successful client engagements


Proven USDA experience: Skilled at large scale with USDA DISC, Fortune 50, government, and military organizations.

Kinetic Data’s Differentiating Factors

Our offering is built for mission critical applications combining the best of low code with the optionality of procode customization.

We focus on extending and embracing underlying systems of record. Our platform is designed to take on the customization requirements that have traditionally been handled in older systems where change is fraught with risk and complexity.

We do not charge for each individual or some level of user. We believe in fair value pricing, regardless of customer. The per-user license model is a clear benefit to the software vendor but creates misalignment for the buyer/user. Kinetic Data offers a simple platform fee plus consumption which offers multiple

benefits:

1) growth and usage are commensurate with cost;

2) periodic limited users are not penalized and

3) rather than heavy upfront investment and ‘level-up’ costs each renewal cycle, the variable pricing of consumption matches the intentions of the buyer/agency.

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