K2 Analytics
The Whole Nine Yards of Marketing Services

We find ourselves in a world dominated by ever-changing technological advancements, especially those that impact the way that consumers browse, shop, and share ideas. In response, companies have had to make the change from the real-world to the realm of digital marketing and social media. This digital migration has required companies to tread on the heels of elegant and prepossessing websites as well as a flawless online presence management strategy for their business. A company’s online presence doesn’t just exist to list their services, but as a platform that helps visitors perceive more about the ethos, operation style, and brand aesthetic, which plays a vital role in building interest and engagement. Ensuring that online presence represents companies and brands is critical in maintaining cohesion between customers’ desire and the firm’s offerings. Las Vegas-based K2 Analytics, a digital marketing agency provides solutions for simple web design, search engine optimization, content creation, conversion rate optimization, social media, and online PR. When it comes to advertising and marketing, they provide a one-stop-shop solution for their customers.

While conversing with the CIO Applications’ editorial team, Motty Osher, owner of K2 Analytics, shared his insights on the company’s journey, solutions, and value proposition that the company imparts to its clients.

Could you give us a brief overview of K2 Analytics?

K2 Analytics was established in 2012 with a mission to maximize a consistent stream of success and tap the full potential of businesses with our suite of services. In 2015, the onset of a new partnership created a forte for us to drive toward our goal. Designing unique and interactive websites that address the needs of our customers and keep them ahead of the competition is one of the key ingredients of our service portfolio. When it comes to web development and web design, our methodology invokes the saying: “the devil is in the details,” which makes us unique. At K2 Analytics, we believe that “Design is not just what it looks and feels like. Design is how it works”—a quote by Steve Jobs. Aligning well with this thought, we focus more on what the customer wants to achieve and try to understand his operability of the website, rather than how it looks. We always make sure that website represents the company, works according to their needs, and helps them achieve maximum profit.

Being a Google Partner Ad Agency, we follow Google Best Practices while designing. As a full-service digital marketing agency, we help organizations execute performance-driven marketing campaigns. By offering the best combination of search engine optimization, web speed optimization, and other digital marketing techniques, we enable our client’s website to be found by people who are looking to do business with them. In a nutshell, we design something that will last, move forward, and boost business as fast as possible.

Who are the clients that K2 Analytics caters to and what are the challenges they face?

We don’t cater to a specific industry as other web design firms do. Identifying that industry verticals and products are the least concerns in web designing, we focus on the audience while developing a website for our clients.

Our customer base includes aCommerce, automotive, real estate, and other industry verticals in the marketplace that embraces including local, national, and international customers. With a longstanding experience in the space, we realized that the first and foremost challenge faced by businesses is budget. They want to achieve something worth double the budget they can afford. Several agencies, who had promised to provide a greater value proposition at lower cost failed to fulfill the needs of their customers. In this scenario, we identify the specific needs of our customers, propose an idea that brings in revenue, and develop a website that operates according to their needs, within their budget.

What are the steps that you follow at K2 Analytics while engaging with a client?

We adopt a sophisticated and systematic method in our engagement with clients. For instance, consider an e-commerce client with 50000 dollars of monthly revenue approaching us to double their revenue. By identifying the primary goal of the customer, we figure out what works for them and what does not. We quantify their budget, any changes in pricing or products, and other factors before developing the website. With these primary insights, we create a marketing plan for them, which will provide the best possible outcomes. Even if the client is a company from scratch with a logo and an idea or a firm with considerable experience, we can develop a solution for them that offer maximum benefits. To put this into perspective, let’s consider a client who claims to have a website with maximum potential. However, we identified that the website had failed to represent the customer to the fullest. This impeded them from achieving the desired revenue, though they had 200 affiliates and people selling products in stores, kiosks, and retail chains. With our quality-first approach, we helped them bring more revenue by creating an affiliate system that works.

Engagement with CoverGirl Shapewear, which struggled to retain their customers due to the intrusive actions of other e-Commerce giants, exemplifies our value proposition. We came up with several innovative ideas to help our client shift back customers from other players in the marketplace. K2 Analytics ensured that no customer is left behind through email marketing, and faster, easier, and fully responsive design. We had triggers and tags on the website for every sale and even abandoned cart. With the tools capable of checking the records behind the scene, we can identify customer behavior and the issues they face. We use these insights to make necessary changes in the website, which will increase the conversion rate for our customers.

What propels the growth of K2 Analytics?

At K2 Analytics, we believe that constant research is the key to success. In terms of web design, research is a multifaceted element, where content and readability are the prime focus. A Las Vegas wedding chapel can be considered for instance. Being the world’s best wedding destination, several people across the globe will travel to Vegas. This necessitates content, which has greater value and readability for the multilingual, multicultural audience of the website. We do a lot of research and analysis to develop the best content without locally used phrases for them. On top of that, mobile being the most preferred medium of communication, we design a website with quick response and accessible from both desktops and mobile devices. K2 Analytics’ dedicated team with significant industry experience also contributes to our success. Each and every department at K2 Analytics has its own goals. As a web designer, I also participate in the overall operations of our firm to keep us sharp and stay in the business. In order to ensure quality of our design, we follow comprehensive testing before delivering our offerings to our clients.

Looking ahead, what will be the next significant steps that Just AI would take in improving the value proposition of its solution stack or even expand geographically?

With such a value-bound offering, coupled with industry experience and partnership with Google, DesignRush, and UpCity, we have achieved recognition from several customers and market leaders. Achieving more recognition is the primary goal we have at K2 Analytics. To effectuate that, we are building a team that works together in a perfect harmony, which gives us security as well as growth. Additionally, we are also on a drive to double our revenue, staff, and profit. Our team is working together to develop the best solutions at the best price for our customers.