Inline Data Systems: An Efficient CRM For Service Contracts Sales Fulfillment

Inline Data Systems believes that providing deep data insight to its customers is more than just offering reports with colorful graphical representations. For this, the company strives to learn the clients’ business and then utilize their business acumen to provide impeccable and highly-efficient metrics that the clients may have never thought of, or maybe thought were not possible to measure.

Key integration is a strong differentiator for Inline Data Systems. The company’s systems can pull data from many other systems—phone systems, accounting systems, email marketing systems—and offer data points under the same roof. This contributes to the deep data insights for the clients.

“When marketing to potential customers, your leads come from many different sources, can be obtained in many different ways, and can be targeted through many media channels. The Marketing Tracking platform with Inline CRM gives users many layers to track where their leads came from and what their leads look like,” says Wilkerson. The platform also provides different data points to track how users are targeting their customers. For example, if an analytics company is paid to track down some leads based on a company’s current population of buyers, the received leads can be stored in the Inline Data Systems platform. The leads can be segregated on the basis of what they look like, including psychographic, and demography information such as age range, income range, education level, state, and city GDP. Storing this information allows clients to then report on the performance of their targeting techniques such as email, direct mail, social media, or telemarketing. The end result of these targeting attempts can be measured in many different ways, such as sales by income range, by state, and countless others.

Direct Marketing-specific Products

On the direct marketing side, Inline CRM offers a number of solutions that help clients gain total control over their direct marketing activities. With solutions for call centers, software integration, and campaign tracking, clients can take control of their data, and therefore, have a meaningful impact on their customer base.

For example, using the platform, clients can turn their call center into an extended warranty sales fulfillment powerhouse. With features like automatic follow-up, easy payroll reports, and real-time calculation of commission, the platform arms clients with the knowledge to create a seamless direct marketing process. Inline CRM also allows clients to locate points of interest that are close to their customers, validate mailing addresses, sync database with email marketing platforms, and more.