HYPE Innovation
Cultivating a Collaborative Innovation Process

2017 proved to be a substantial year for HYPE Innovation. Having worked with many industry giants before, the company added Nokia into its illustrious clientele. The challenges that Nokia faced were multifold, but initially their goal was to replace excel and move idea management towards a shared, collaborative database. In this quest, the TelCo giants were literally struggling as idea campaigns did not find many supporters, and people did not believe in them till they saw first successes. The individual departments of Nokia were only loosely connected and it meant a lot of effort to come up with a shared innovation roadmap. Nokia realized: it was not about the tool – they had to change the culture, the way people worked. Innovation management no longer was perceived as risk management; it became part of the cultural change management. And that’s where HYPE came into the picture. “HYPE had the capabilities and technical flexibility to integrate future innovation concepts into the virtual world,” says Fabian Schlage, Head of Idea and Innovation Management of Nokia. With the achievements along the roadmap of the cultural program, the team had set up a renewed innovation platform to scale up that collaborative process. In this way, over time, Nokia’s program organically grew its reach. Today, the innovation team at Nokia is connected throughout the entire company. They maintain a network of 120 innovation managers who in turn reach out to 300 so-called “sub-funnel experts”, who support the innovation program with their expert knowledge on specific business areas. The prowess stories of HYPE Innovation, doesn’t end at Nokia, it only begins. Over the years, the company has transformed the innovation strategies of companies such as Fujitsu, Airbus, Liberty Global, and many more.

Under the leadership of Enno Scholz, the co-founder and CEO of HYPE Innovation, the company today has become one of the global leaders in end-to-end innovation management software.

The company’s competent process along with its platform allows organizations to engage thousands of employees in idea generation and collaborative problem solving. “We help you focus on measurable business outcomes that can be tracked through to execution. Companies work with HYPE for our flexible products, our deep expertise in innovation management, and our long history of success with some of the largest organizations in the world,” mentions Scholz.

Through its Collaborative Innovation Canvas approach, HYPE offers a seamless method to map out the key components of an innovation management platform. The offering focuses on three main aspects: alignment with the larger strategic goals around innovation; people comprising of the stakeholders, advocates, and general audience; and processes that include selecting, funding, and tracking ideas. The canvas captures the big picture, and the crucial elements needed for success. It allows everybody involved in an organization to easily understand and share the big picture, thus lending itself well as a frame for exploring the development of an innovation program. Within those three pillars, there are eight specific areas that play a critical role in shaping the success or failure of any program. HYPE’s end-to-end process realizes ideas into valuable outcomes for its clients. Further, the company goes beyond idea generation to ensure ideas create value for the organization and connects them with the way an organization implements and delivers new sources of value.

Having carved a unique niche in the innovation management marketplace, going ahead HYPE will aim to increase its stronghold in the market through strategic investments and innovations.