Hippo Video: Personalized Marketing through Interactive Videos

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Karthi Mariappan, Co-Founder & CEO

The world of marketing is expansive and ever-growing. And with that, the rising trend of consumerism is pushing marketing solution providers to up their game every day to help organizations cater to their customer needs. The goal of every enterprise is, however, simple: to have a large and loyal consumer base. To make that happen, today, businesses and solution providers have started leveraging the clout of modern communication technologies and advanced data analytics to make marketing campaigns more personalized. Karthi Mariappan, co-founder and CEO of Hippo Video, in tune with this marketing innovation, is spearheading his company in the development of personalized video-based marketing solutions for its clients.

In an interview with CIO Applications, Karthi discusses his company’s inception, growth, milestones, and the company’s research and development around bringing personalization in marketing and customer engagement.

Could you provide a brief overview of your company and its flagship offering?

Hippo Video was founded in 2016, and from the very beginning, our focus was to provide personalized marketing. More specifically, video personalization: to help businesses achieve their marketing and sales goals. As a result, Hippo Video was built to effectively personalize video content for our client’s marketing initiatives and also help in distributing the video among their potential customers. Hippo Video is a one-stop solution for all enterprise video needs. Hippo Video is an easy to use yet powerful platform to create, edit, host, track, and personalize videos—all in one single platform. This has been an effective medium to help our customers market their products better and strengthen relationships with their customers. Additionally, the platform’s capabilities are not only restricted to the marketing realm, but also to augment sales throughput, increase the effectiveness of customer support and aid product placement. Hippo Video can also be leveraged for intra-organizational communication to enhance and facilitate product design discussions, issue reporting, and add more value to internal collaboration by integrating with tools like Slack.

Hippo Video is designed to integrate with multiple marketing automation software, CRMs, and cloud-based software like Salesforce, Outreach, SalesLoft, and Slack

What led to the development of Hippo Video’s video personalization platform solution?

Video-based communication has always been the most stimulating medium among other marketing tools. Today, many companies are realizing the importance of an effective video-driven marketing strategy, and employ video solutions to communicate with potential customers creatively. We have multiple scenarios where enterprises like Cisco, Freshworks, and Chargebee have leveraged the Hippo Video platform to create and personalize their video landing pages and augment consumer experience (CX) to get a step closer to their customers.

Additionally, today, the B2B arena is witnessing a significant rise in the utilization of visually-interactive marketing tools to bolster its marketing and sales. Attending to those trends, Hippo Video helps streamline the creation and delivery of their marketing content through personalized videos. The platform also provides insights to help enterprises launch robust marketing campaigns with videos that communicate with consumers at an emotional level. This is the element of personalization that Hippo Video strives to offer customers through its interactive, ‘one-to-one marketing’ experience solution.

How do your clients integrate and adopt the video personalization solution?

Here at Hippo Video, we ensure that our platform integrates with our client’s existing IT infrastructures. Furthermore, Hippo Video is designed to integrate with multiple sales automation software, CRMs, and cloud-based software like Salesforce, SalesLoft, Outreach, and Slack. We have built the platform horizontally—so that it facilitates various business functions, merges seamlessly with business workflows, and opens new revenue streams for our clients. Additionally, with APIs and our Chrome extension, we provide our clients with an affordable and quick setup process. We also help customize video campaigns for our clients during the product integration stage.

Our clients typically start analyzing their customer profiles, leverage additional data from marketing campaigns, and incorporate these facets while creating personalized videos. Hippo Video platform is an intuitive do-it-yourself (DIY) model, so we offer complete flexibility to our clients. Once the video is created, Hippo Video will enable users to host, distribute, and track these personalized videos with its in-built tools.

What does the future hold for your company?

Moving forward, we expect to see more companies adopting and implementing our video personalization in their marketing strategies to communicate with potential consumers more effectively. Having collaborated with top-tier companies in the past, we are confident in our ability to bring a humanized, emotional touch in overall customer engagement.