G73 Data Solutions: One-Stop-Shop for All Local Intelligence Needs!

In addition to the SRF addressing and location offerings, G73 creates a patented micro-geo demographic offering, MicroBuild©. With an increasingly mobile US population, relying on traditional Census based products means you’re making real-time decisions using extremely stale data. Unlike traditional demographic offerings that are based on very small samples (as small as 2.4%), MicroBuild uses individual and household data (90+% sample) to create the equivalent of a “private census” as often as quarterly and at the smallest census and postal geography - Census Block and ZIP+4.

As part of the core business of RE/MAX, Seventy3, LLC has relationships with, and harnesses massive amounts of real estate data from approximately 450 multiple listing service (MLS) partners. This data is polled and normalized every fifteen minutes, 365 days each year. Working together, G73 and Seventy3 acquire and prepare the listing data which is critical to power the RE/MAX.com solutions for agents and franchisees.

Could you elaborate on a case study that best explains how your solution helps customers?

A good example of how G73 helps clients would be in the telecommunications market. The FCC’s mission to connect every person and business in America with broadband has created demand for address and location data. As federal, state, and local funding is provided to ISP’s, satellite, and terrestrial service providers, these awardees are accountable to validate the number and locations of these broadband serviceable locations. SRF is being used by a growing number of G73 clients to support these initiatives.

With very few exceptions, most businesses need to match address data to other data in their systems and applications. “Getting address right” isn’t easy. The many ways address data is collected, the normal changes that occur in address data, and the work to keep hundreds of millions of addresses clean, curated, and connected to other datasets. G73 offers a solution to these problems with our Address Recognition Solutions. Not everyone wants to be an expert in address management. At G73 we do the heavy lifting for addressing so our clients can focus on their postprocesses, and the unique value they provide their customers.

What are the key aspects that set you apart from market competition?

In most cases, G73’s competitors offer similar solutions, but as extensions of their other primary offerings. For these competitors, addressing and location data are a “means to an end” while at G73, addressing and location are our primary focus. For over twenty years G73 has created world class solutions that drive the world’s largest and most sophisticated platforms and applications. Many of our customers have been with us for most of those twenty years. That’s because we deliver high quality, consistently produced, and high-touch support.

There’s a saying that “it takes a crane to build a crane.” G73 is unique in that we create our core offerings and then leverage those core offerings in other products and services. Said another way, “we eat our own dogfood.” G73’s relationship with RE/MAX is a perfect example. G73 creates addressing and location data that powers Seventy3, which powers RE/MAX.com, which in turn provides a feedback loop for G73.

How do you envision the roadmap for your organization?

G73 will continue to focus on making improvements to our core offerings, which are critical to our clients and partners. We estimate that we’re a “95% provider”, meaning our roadmap is focused on closing a 5% gap. For most companies, 80-90% is good enough but not for G73. Our mission is to continually improve and move as close to 100% as possible. We plan to make these improvements by adding more sources and teasing out more information from our existing sources, including new forms of data available to us as a member of the RE/MAX family of companies.