Formula Ink: Making Agile Transformation Seamless

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Formula Ink

Maria Matarelli, CEO, Formula Ink, Formula InkMaria Matarelli, CEO, Formula Ink
Many organizations strive to embrace the Agile philosophy and values to adapt quickly to market changes, customer demands, and the complexities of dealing with modern business growth.

However, there is no shortage of instances where the outcomes of Agile transformation initiatives remain far from optimum. Agile growth requires consistent, incremental changes over time and mindset and a cultural shift which can be challenging for many organizations.

Too often, business leaders perceive Agile as a set of rules or guidelines — and they don’t cultivate an Agile-focused mindset.

Enter Formula Ink — an organization dedicated to inspiring individuals and organizations to leverage their strengths and reach unparalleled results. The company provides coaching, training, and leadership programs from Fortune 100s to startups across many industries and helps with the implementation of Agile techniques for higher performance.

With an experienced team of coaches, they help businesses apply Agile to enhance team effectiveness, reduce conflict, and increase communication to achieve better results.

“An Agile mindset can be the game-changer. When applied in business, it can be the catalyst to disrupt the status quo to create greater business outcomes. It is important for leaders to craft a conducive environment to empower people to achieve these greater results.” says Maria Matarelli, Founder and CEO, Formula Ink. Maria holds nearly two decades of experience in helping people leverage their personal strengths and create outstanding business results and has valiantly led Formula Ink to success. Maria has also pioneered the application of Agile outside of IT while co-founding the Agile Marketing Academy and Personal Agility Institute, leading training courses and consulting companies on applying Agile throughout all departments on a global scale to reach true Business Agility.

In a conversation with CIO Applications, Maria shares her insights on why organizations from enterprises to entrepreneurs should adopt Agile and leverage Scrum or other Agile frameworks. She sheds light on how Formula Ink helps businesses foster their Agile advantage to experience exponential results.

What are the challenges faced by your clients, and how is Formula Ink mitigating those?

The biggest challenges include not embracing the foundations of Agile and straying too far too fast from proven frameworks. Businesses often see their peers applying the techniques and receiving benefits, but they never gain the same outcomes. What too many businesses fail to understand is that Agile is a collaborative and integrated approach that requires empowerment and roadblock removal powered by real leadership support. But, in most cases, there remains a foundational disconnect between employees, their managers, and C-level executives that hinders the proper application and adoption of Agile into the business environment.

We address these challenges through a dynamic training approach paired with project simulations, real-world examples, and breakout sessions.

We always inspire people to push past limiting beliefs, leverage their strength, and achieve unparalleled individual and business outcomes

Our courses enable leaders to get back to their business environment with fresh perspectives, insights, and a blueprint to implement Agile in their workplace.

We help clients create more communication channels and feedback loops within their organizations. We train leaders on how to empower and motivate their teams while accelerating the growth and revenue of their company.

What are the key services that Formula Ink provides to their clients?

Formula Ink provides integrated Agile experiences to support clients. This includes everything from training sessions for teams, kicking off a new project and product initiatives to executive leadership sessions that instill confidence for leading in an Agile environment. We help businesses employ the best transformation techniques and practices to become Agile.

Our award-winning, experiential training sessions help teams learn how to apply Agile across each segment of their business. Our training inspires both individuals and teams to collectively rethink their existing approach and provides the resources and affirmation needed to act with confidence. Our goal is always to help drive the change needed to catalyze success.

We provide Agile coaching to guide companies through applying Agile, assisting executives and their teams in applying Agile more effectively with increased team engagement, productivity, and the mindset shifts necessary to reach a higher level of performance.

Our training is designed and customized for all levels of an organization, including executives, managers, coaches, consultants, ScrumMasters, project leaders, team members, and others. Our training empowers participants to focus on long-term sustainable growth from a holistic and integrated perspective while increasing focus on effective communication, increased predictability, and enhanced leadership skills in an Agile context.

Please tell our readers about your clientele.

We work with the largest Fortune 100 companies in the world down to scaling, impact-focused startups, and nearly every type of business in between. We help organizations transform their business space into an Agile one.

Businesses partner with Formula Ink as a strategic investment in their learning and development initiatives because we’re known for delivering hands-on and experiential training that energizes teams.

We're known for providing the insight and action that these agents of change need to be able to overcome any obstacle and move their organizations forward confidently.

Can you give us an example of how Formula Ink has assisted their clients in achieving success?

Since Formula Ink’s inception, we have formed numerous successful partnerships and have grown organically. So far, our consultancy and coaching have provided results for companies from Shanghai to Singapore, Nova Scotia to New York City, and many locations in between.

Last year, we assisted a Tampa Bay, Florida-based MedTech company in achieving a three-year roadmap in just one year while achieving a multimillion-dollar valuation. We provided training and coaching for the executive leadership team as they rolled out Agile throughout every department, training leadership and their teams in the most highly recognized, gold standard, industry certification courses including Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Certified Agile Leadership (CAL), Certified Agile Marketing Specialist (CAMS), and Personal Agility Recognized Practitioner (PARP) to achieve these results.

What does the future hold for Formula Ink?

Formula Ink has a worldwide presence, and we are constantly striving to make our courses even more engaging to deliver the best value to our clients. When the whole world came under lockdown, we immediately reimagined ourselves. We are conducting online events, summits and launching new communities. We've created platforms for people to enhance and refine their knowledge and skillsets to apply Agile for optimal results.

We have very experienced trainers and coaches passionate about helping people understand the true potential of Agile. We are reaching out to people on a grander scale through our virtual training and coaching to positively impact society to champion a higher level of consciousness, greater responsibility, and integrity.

At Formula Ink, we always inspire leaders to push past limiting beliefs, leverage their strengths, and achieve unparalleled individual and business outcomes.

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