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Omer Vidan, VP of Global Sales"The no-code movement is making Salesforce even more ubiquitous than it was ever before. Our company leverages this technique to enable clients get the real-time value out of their CRMs and ERPs," says Omer Vidan, VP of Global Sales, FormTitan.
In an interaction with CIO Applications magazine, Vidan shares insights into the key value propositions of their platform and how it enables clients to streamline critical business operations through frictionless Salesforce forms and document generation.
What are the common challenges that FormTitan's clients are facing?
Whenever businesses deploy platforms like Salesforce or SAP, they tend to think that these rich platforms will be enough for them to enhance and optimize organizational productivity and connect with their customers. But, in most cases, this does not happen. The lack of readiness and poor in-house expertise hinder them from getting the most out of such a sophisticated platform like Salesforce.
What features does FormTitan offer its clients to help them strengthen forms, documents and portals creation within Salesforce?
People coming from non-technical backgrounds find it intimidating to administrate Salesforce. But FormTitan makes it simpler. That's why we have drag and drop in our system, which means users don't need to be adept at coding. Anyone can take advantage of this system, from creating forms and portals to creating beautiful web pages to generating documents and signing them.
The no-code movement is making Salesforce even more ubiquitous than it was ever before. Our company leverages this technique to enable clients get the real-time value out of their CRMs and ERPs
By providing all necessary integrations and information on a single platform, we keep our offering simple for the convenience of clients. What's more, people can update or add additional information in order to get the best out of their Salesforce and SAP investments. We also utilize proprietary or Salesforce workflows, enabling organizations to automate and optimize the processes that are otherwise done manually.
We don't focus on any specific industry as we have clients coming in from several verticals, including IT, financial, government, and non-profit organizations. Our team's expertise and best practices enable us to provide the right-fit solutions to their unique demands. We offer our customers custom-made solutions based on their needs. More importantly, the platform has been designed by Salesforce and SAP architects and admins who are well acquainted with the challenges that businesses face every day.
What are the factors that enable FormTitan to stay ahead in the game?
We provide forms, document generation, document signature (both simple and certified), and all the portals in one solution. Having all these integrations in one platform eliminates the need for different solutions for different intentions.
On top of it, we follow an agile approach in updating our portfolio consistently. We release the latest versions and features every week, and our team is highly attentive to our customers' feedback. Simply put, the new features we develop are influenced by our customers' requirements. In my opinion, this balance in the customer-vendor relationship is essential for the success of both of us. There's a Hebrew phrase that roughly translates into "the wisdom of the crowd," meaning it is better to ask a hundred people about what they want instead of trying to figure it out alone. We follow this approach to drive success.
What methodology does FormTitan follow while collaborating with a client?
Our strategy involves having an active collaboration with clients—either directly or through our business partners. To elucidate, our partners conduct a seminar or discovery session with customers, write down their requirements, and accordingly, we provide them with the best solutions that deliver positive outcomes.
We make sure that our clients are happy and satisfied with the results they are getting from our solutions at an affordable cost. Additionally, we always try to align our best practices with their needs to make the projects much easier and faster to process.
What future have you envisioned for FormTitan in the upcoming 12 to 18 months?
We're looking forward to extending our reach into supporting more sophisticated platforms similar to Salesforce and SAP that are available in the market. But the path forward for our products is all in our clients' hands. Our customers have and will always have the power to decide the future of our products, and our actions will primarily be based on their decisions.
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