Thank you for Subscribing to CIO Applications Weekly Brief
Theodore L. Cucci, President & CEO; Nicholas P. Cucci, COO & Co-founder; Jeff Rooney, CTO & Co-founderBut what type of payment gateway can help a business stay competitive in the contemporary business landscape? What features make one solution superior to the others?
Subscription-based businesses are prone to recurring payment transaction failures, customer account information updates and payment fraud. A robust gateway with real-time reporting and automated onboarding capabilities can equip users with the tools and resources to sidestep these challenges. Additionally, end-to-end security orchestration capabilities, omnichannel compatibility, personalization, and scalability can go a long way in ensuring safer payments.
Fluid Pay is a top innovator in the payment gateway space, ideally positioned to simplify the complexities of payment gateways, and the payments industry as a whole, with its state-of-the-art product suite. With a team of industry-leading developers and innovative minds, Fluid Pay has developed secure, Level-1 PCI-compliant, cloud-based payment gateway solutions for businesses, helping process transactions from a range of devices from anywhere in the world. Each of its payment industry tools is designed with a business-centric perspective, boosting the security of the payments industry at large. Fluid Pay has one of the elite leading COMPLIANT cash discount/ surcharge programs available today while most platforms still are not compliant causing their merchants to be fined heavily.
A FULL Foundation Built on 100% Cloud Based Technology
“We’re an API-first company, with our offerings and capabilities revolving around our API. Our simple and fully-ingested API facilitates easy and seamless integrations with full access to our functionality and gateway,” states Nicholas Cucci, CEO and co-founder of Fluid Pay.
Fluid Pay’s open-source API allows quick integrations of its tools, allowing partners and their merchants to run their payment operations from a single platform. Its virtual terminal is instrumental in processing card-present and card-not-present transactions via multiple payment modes. The company prides itself on having the first fully cloud-based gateway built with active hot-swap capabilities that enables it to run on different internet grids with high speed and scalability. As it operates exclusively on the cloud, Fluid Pay reduces its partners’ downtime and allows payment flows to no longer be dependent on isolated data centers. The solution’s redundant, hot-swappable capabilities keep payment flows active and agile, empowering partners to focus on what they’re best at—growing their businesses.
Loaded with integration capabilities, Fluid Pay’s APIs allow for easy customization of its technology platform to best work for their needs and business objectives. It’s also processor-agnostic and works seamlessly with multiple processors to facilitate payments. The firm never underwrites, and partner accounts automatically fall into its non-compete guarantee.It serves as the most trusted partner for numerous clients, from multi-million-dollar, multi-location businesses to mom-and-pop shops across the globe.
Augmenting Business Payments
Fluid Pay’s mission to simplify the payment gateways spurred the inception of various scalable products to meet the needs of any merchant, both small and enterprise-level. One of its extensive products is the Automatic Account Updater, an ideal payment updating tool for businesses of all sizes. Their gateway is built to offer a simple, convenient, and affordable way to keep customers’ credit card account data up-to-date and automatically update vaulted payment methods when the information expires or is replaced. It reduces failed transactions and gaps in services to customers, and alleviates disruption to revenue streams and the additional expense of managing failed payments.
“In addition to our partners and their merchants, our competitors can also benefit the capabilities of our Automatic Account Updater without bringing their customers over to us,” says Jeff Rooney, CTO and co-founder of Fluid Pay.
Dedicated to combating the increasing payment fraud that weighs down partners’ operations, Fluid Pay offers WatchDog, a powerful fraud management tool. It functions as a playbook, where clients can build a set of rules and filters to zero in on preventing and detecting suspicious transactions. The novel, fraud-deterring tool is best known for its machine learning and extensive reporting capabilities, giving merchants a simple, fast, and effective way to view their transactions all in one place. They can define rules before or after the transaction occurs, allowing them to decline or approve payments pre- and post-authorization.
The white-label solution offers customers complete control of its look and feel across the entire platform and even mobile apps.
Illustrating its capabilities is a recent collaboration with a partner that replaced their licensed solution suite with its solution. Before partnering with Fluid Pay, they licensed an off-the-shelf payment gateway and hired a few developers to enhance the product suite. After discovering the capabilities of Fluid Pay’s white-label solution, they decided to completely replace their licensed product and market it as a product they built in-house without any operational costs.
The “Fluid Pay Way” of Excellence
Customer-centricity is at the heart of Fluid Pay’s business model. A typical engagement at Fluid Pay begins with an ISO partner completing an application, which is then reviewed by its team to activate the partner accounts. Once activated, they are instantly provided with production access and a sandbox account, where they can start integrating and onboarding merchants directly. Each of these processes occurs in real time. Once they’ve collected all the needed data, partners can turn on the account and provide their merchants with credentials to process transactions in a matter of seconds, from start to finish.
Fluid Pay makes all its products available to partners, allowing them to selectively enable specific functions for specific merchants. The beauty of having Fluid Pay’s API at their disposal is that a partner can use a competitor tool along with the company’s products if they find it useful in streamlining their operations. With its all-inclusive pricing model, most businesses find Fluid Pay’s model competitive and cost-effective, as they only pay for what they use.
In addition, partners are assigned dedicated and highly trained account managers for continuous post-implementation support. They also have access to the company’s in-house help desk or support team, providing them with seamless tier-2, and beyond, support.Its partners will typically handle tier-1 support for merchants, where they have access to all tools and resources that address their needs.
Building a Future of Simplified Payments
Together, the tools continue to uphold Fluid Pay’s mission to simplify, optimize, and secure the payment industry.
“We’re an agile firm built to scale and maintain solid, long-lasting relationships with our partners to develop custom projects as we continue to grow and enhance our API,” adds Cucci.
As an API-first company focusing on growth, scalability, and reliability, Fluid Pay has always stayed agile and responsive to all emerging market trends. A testament to this is the ability to integrate new products and capabilities into its product suite, addressing some of the demanding needs in the market. For example, it has built card-not-present cash discounting, compliant surcharging, and card capping fee prevention and incorporated them into its API, easing the burdens and filling the gaps for merchants. It has also added new products;
• AttackDog, an ML-enabled payment fraud detection tool;
• WatchDog, a fraud management tool used to set rules and filters to prevent and detect suspicious AttackDog, a Machine Learning-enabled payment fraud detection tool;
• WatchDog, a fraud management tool used to set rules and filters to prevent and detect suspicious transactions;
• Automatic Account Updater, which updates vaulted payment methods in the event payment information is expired or replaced.
• Community Rules – Locks down e-commerce shopping carts while avoiding runaway billing charges. Prevents card spinning.
We’re an Agile Firm Built to Scale and Maintain Solid, Long-Lasting Relationships With Our Partners to Develop Custom Projects As We Continue to Grow And Enhance Our API
Fluid Pay’s innovations are spurred by its continuous collaboration with its partners and their merchants. The team cohesively works with them to understand their needs and problems and gather their feedback to drive operations at its innovation labs in the right direction. In other words, it keeps partners and merchants in the product development loop, which is ideal for developing something that makes a world of difference in the payment space today and in the future.
“In Addition to Our Partners and Their Merchants, Our Competitors Can Also Benefit The Capabilities Of Our Automatic Account Updater Without Bringing Their Customers Over to us”
Behind Fluid Pay’s success is a team of developers that works collaboratively, leading it to continuously enhance its API, provide opportunities, and develop projects that align with clients’ evolving needs. With the right team taking the helm, it serves as a master facilitator in the payments space, simplifying complex payment processes and enabling efficient business operations for its partners and their merchants.
Continuing its innovation streak, Fluid Pay has some new products on the horizon that will change how businesses process payments. Among them is its fully EMV-certified, card-present device that can be processed across multiple processors and is not vendor locked-in. Cucci, Rooney, and the entire team eagerly await its launch while tirelessly working to scale its platform, and enhance its reporting and analytical capabilities.
Fluid Pay sees plenty of runways for the company, its employees, and its partners to go into the payment space.
× 
CIO Applications Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications
