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In an interview with CIO Applications, Felipe Rodriguez Alvarez, CEO of Enlighten, shares insights into how they help clients on their digital transformation journey.
Could you walk us through the journey of Enlighten?
We have always believed that software alone cannot help a company struggling to embrace digital transformation. That's why we follow a hybrid model, where along with the right software, we offer services that assemble information and technology to achieve digitalization. To that end, as part of our consultancy services, we have professionals who can comprehend the capabilities of various technologies and tailor them to fix the issues faced by our clients.
Enlighten began its journey by primarily assisting legal divisions of law companies. However, we realized that to deal with bureaucratic affairs and reduce inefficiencies within these organizations, digitalization should not be restricted to the legal department. In response, we decided to become a one-stop shop assisting clients in avoiding technological or service-related obstacles toward digitalization.
In 2020, we created our workspace software, EN-SPACE, which helped us thrive as an all-inclusive provider empowering clients to achieve their digitalization goals. Our other flagship products include Docusign E-Signature, contract lifecycle management (CLM), Pagben, and IndicaBen. Today, we serve a wide range of industries, including telecom, holdings, health insurance, construction, automotive, and airline.
How does EN Space help your clients with digitalization?
To attain digitalization, a company has to deploy and merge around 6 to 10 software that work for different departments or sectors. This creates islands within organizations preventing inter-departmental communication. Deploying different software across the departments is also expensive and raises operational complexities for integration.
EN-SPACE provides all the customizations and setup settings required by businesses and their departments under one roof.
How does Enlighten resolve the challenges of their clients?
At present, the social media handles of various companies claim that they have attained digitalization. But diving deeper, we realize their transformation has addressed only specific departments like sales.
The primary challenge that obstructs these businesses is the lack of right software and design that could help them with digital transformation. There is also an active resistance to digitalization from people in managerial roles. When asked to modernize a process they have been manually operating for decades, they are reluctant of the sudden change.
However, the scenario has changed due to the present economic emergency due to inflation. There is also pressure from stakeholders to find means of reducing expenditure and improving the business. Enlighten helps these managers realize technology's true potential and motivate them to embrace the change. We start our services by understanding the loopholes they want to fix and the processes they want to improve. Following this, we design a prototype and suggest the types of software that best suit their business needs.
What benefits do Enlighten's clientele enjoy?
Our long-standing experience working with numerous business sectors, especially in the legal domain, helps us comprehend every problem they face, including the bureaucracies that affect their operations. This makes our solutions more efficient in addressing clients' concerns. Our competitive pricing structure has also made us the perfect fit for SMEs with a limited budget.
As part of our corporate social responsibility (CSR), we publish research materials and free articles regarding best practices and schemes to make businesses comfortable with technology inclusion. We also aim to help companies achieve digitalization irrespective of their resources and financial capabilities.
Can you cite one of Enlighten's customer success stories?
In 2020, during the pandemic, the legal department of a health insurance company contacted us. They did not have the software to control their CLM or the in-house professionals to suggest the right software.
In 60 days, we prepared and presented a design for them, along with the cost structure and ROI. Gaining their approval, we started implementing the project.
Their legal department initially conducted 1000 contracts per month. With the CLM software we deployed, they accelerated their contract management through automation. We provided simple templates with fillers that helped them manage similar contracts swiftly and avoid case-by-case analysis. As a result of automating repetitive tasks, their employees could also utilize the saved time on strategizing for their organizational growth.
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