Dynamic DNA
Transforming Direct-to-Consumer Genetic Testing

“Direct-to-consumer genetic testing is the new trend these days. It allows people to not only discover more about themselves and their ancestry but also leads them to a much healthier and happier lifestyle when seen from the bigger perspective,” proclaims Austin O’Reilly, CEO and Senior Scientist, Dynamic DNA Laboratories. Leveraging his background in molecular biology, O’Reilly founded Dynamic DNA as a full-service genetic research and testing lab in 2015. The Missouri-based firm, now accredited by the College of American Pathologists, has transformed ‘direct-to-consumer’ genetic testing through its standardized DNA testing services.

Unlike most other direct-to-consumer genetic testing companies which outsource their testing operations, Dynamic DNA’s value proposition lies in its world-class in-house genetic testing facilities. This allows the firm to provide quality genetic reports and support services to customers in swifter and more cost-effective ways than conventional providers. An individual simply needs to send their cheek swab sample to the firm and Dynamic DNA does all the rest. The DNA of the customer is retrieved from the sample and put through a series of protocols—DNA extraction, purification, quantification, amplification, and genotyping/sequencing. Once the data is collected, the company transforms the raw data into an actionable and comprehensible report that is delivered to the customer within just two weeks.

All the health-related test reports are streamlined to address three significant areas—Nutrition, Fitness, and Personalized Medicine. The Nutrition and the Fitness DNA Panels provide extensive knowledge about different body traits and their diet, exercise types suitable according to customers’ specific genetic patterns to assist them in adopting more healthier and productive lifestyles. On the other hand, Personalized Medicine Reporting is a novel solution that helps customers to determine correct medications and accurate dosages according to their genetic analysis reports and consequently avoid adverse drug reactions. This solution covers an extensive therapeutic expanse that includes over 200 medications and 35 drug classes for cardiovascular health and pain management, mental health issues, urological and gastrointestinal conditions, infections, diabetes, and even cancers. Another novel product is Dynamic DNA’s “DNA Artwork”. The company utilizes gel electrophoresis and customers’ color choices to transform DNA imaging reports into “one-of-a-kind artistic masterpieces” that allow precise visualization of the characteristic genes for customers which determine their distinct behavioral and visual traits.

“Quite surprisingly, the world is not much aware of the immense potential of genetic tests in positively affecting the way we live and its impact on the society as a whole. Our numerous success stories have been profoundly effective in that cause,” states O’Reilly. For instance, Dynamic DNA’s Fitness and Nutrition testing have been adopted by multiple global organizations as an integral part of their corporate wellness programs. “This translates into a happier, healthier, and more productive employee pool, ultimately reducing an enterprise’s overall healthcare expenses”, O’Reilly says.

With a footprint all over the U.S. and distributors in 12 different countries already, the company has been engaged in multiple research projects. One developing project that needs special mention is Dynamic DNA’s custom supplement powder. Based on a customer’s unique DNA Nutrition report, one scoop of the supplement powder would provide all nutritional elements required by an individual in an entire day. Through such innovative products, Dynamic DNA ultimately envisions extending the boundaries of biomedical field and empower a healthier society.