dPrism: Accelerating Organizational Digital Transformation Journeys

Our team can assess the strength of your systems, culture, and technology necessary to transform your model and activate innovation in your organization. We help companies with corporate strategy and operating models, digital transformation strategy, competitive intelligence, corporate culture, change management, optimizing business, process and technology, and mergers & acquisitions.

When we engage with a client, our team conducts full-blown research to fully comprehend the digital opportunities that are available. Then, we figure out how our client wants to take advantage of those opportunities. This entails identifying what they need to execute — people-wise, process-wise, technologywise. The third phase is all about planning detailed rollouts, and lastly, we govern those rollouts.

We don’t just recommend strategies; we ensure successful execution and results. We believe that the right organizational DNA and culture are critical to driving digital growth.

Could you please share a case study?

A global financial services firm was seeking the opportunity to revamp its traditional product offering. The product line in question was no longer profitable. However, it was a staple in the company’s brand recognition and authority in the marketplace. The company engaged dPrism for guidance on what to do with the product going forward – whether they should invest, divest, transform, or keep it as is.

The client had a traditional information product that was used by companies around the world to determine the financial parameters and calculations. The product was delivered as a book, printed, and updated on a regular basis as a hard copy only. While this line of business was small compared to the rest of the client’s product portfolio, the role it played in brand value was significantly larger. As a result, the company could not afford to discontinue the product despite its lower-than-expected performance. All their executives were seeking insights that would help them revolutionize and transform this product. They also needed the execution guidance and product management support they lacked internally, which as referenced above, had likely caused issues in the past with the success of new product development.

Because low profitability can stem from a variety of reasons, we started first by researching and examining the market opportunity. dPrism conducted a 6-week-long initiative consisting of both external and internal research. They interviewed a number of users and customers of the product to understand use cases, habits, behaviors, and pain points. All of these were critical to gain from an outside-in perspective and fully understand the customer’s frame of mind. In addition, dPrism’s consultants spoke with a number of vendors, partners, executives, and subject matter experts to gain an inside perspective on the product and market position.