Digital Minds Technologies: Unraveling the Immense Potential of Data

Digital Minds Technologies

Sana Kalifullah, Principal Data Scientist, Digital Minds TechnologiesSana Kalifullah, Principal Data Scientist
Data has always played a pivotal role in the world of Marketing. More so now than ever, given the seismic impact of the sprawling, evolving pandemic on businesses and life in general, there is a growing need for strategic, agile, data-driven marketing. For businesses, it has become essential to implement cutting-edge tools which can gather customer data across social media platforms and online shopping channels, derive actionable insights from the collected data for understanding the target audience and integrate it into campaigns.

However, that’s where the challenge lies. Most of the tools that organizations deploy focus on data accumulation and fail to help them tap valuable information from large data sets. Subsequently, they struggle to explore customer behavior, personalize recommendations, predict trends, and make data-driven decisions.

This is where Digital Minds Technologies Inc makes the difference. Founded by a team of software engineers and industry leaders, the company offers advanced ML-powered solutions that use supervised and unsupervised algorithms to interpret consumer patterns and behaviors accurately. “We help clients effectively use big data to streamline their marketing efforts and achieve their long-term goals. Such a focus on client servicing has enabled us to serve clients like Motorola and Lenovo,” says Ashok Sukumaran, Founder and Chief Strategy Officer, Digital Minds Technologies Inc.

In an interview with CIO Applications, Sukumaran, along with Sana Kalifullah, Principal Data Scientist, Digital Minds Technologies Inc., provides insights into the company and discusses at length how they are helping clients in a pandemic-ridden world.

How do you understand clients’ demands and tailor your offering accordingly?

We do a feasibility study to determine whether machine learning is right for our customers and ask them if they have tried traditional data analytics and statistics before. Also, we believe that small businesses no longer need to build ML tools from scratch. Our solution, DMAI, will help them personalize the existing system with less cost using reusable components and integration-ready models and components. It also uses built-in native functionalities to provide the possibility to conduct multiple marketing activities from a single place. DMAI processes almost one billion records per minute and 40k events per second, all powered by Machine Learning and AI. User experience is seamless as all system features are perfectly integrated and coherent.

DMAI enables marketers to conduct advanced campaigns and configure automated processes without special technical knowledge or the need to develop dedicated functions to fit your business.

Digital Minds Technologies identify the key business imperatives that drive actions and then map out the initiatives required from data platforms to achieve them

The system is further rich in ready-to-use features that can be set up in a user-friendly interface. Clients can get their first results in days, not weeks or months.

More importantly, it doesn’t take months to learn and use the platform. You are getting an implementation plan tailored to your business priorities and KPIs. Our dedicated specialist configures the platform for you, guides you through your first campaigns and processes, and always proactively works to guarantee your success in using DMAI.

Truly, our customers are building DMAI with us. We closely cooperate with our Customer Advisory Board to deliver the product which will address the needs of any B2C and ecommerce companies.
Could you provide insight into the process that you follow?

Our consulting team brings a strategic perspective to our clients’ most complex and pressing challenges. We partner with them to build data strategies and roadmaps to achieve their specific goals. This includes business models and approaches that embrace a data-driven culture between employees, suppliers, management, and customers. We recommend both the personnel and the analytical approaches to drive a fact-based, decision-making culture – all centered around data. With an eye on data governance, security, and organizational models, our team delivers exceptional value while preserving the brand reputation and meeting compliance requirements.

Could you illustrate a customer success story?

For a global hospitality client with 5000+ properties across 100+ countries, we implemented concierge robots, digital assistance, voice-activated services, travel experience enhancers, and automatic data processing solutions (AI-based). These solutions played an important role in hospitality management, primarily because of their ability to carry out traditionally human functions at any time of the day. Finally, the client could save significant money, eliminate human error, and deliver superior service.
We also worked with a Fortune 100 Retail / eCommerce client to improve customer experience and provide better decision-making. For this client, we deployed Virtual fitting rooms, Customer satisfaction tracking and behaviour prediction, Chatbots to assist with customer service, to name a few. As a result, the retail client witnessed a 43 percent growth using personalized data.

Can you provide us a sneak-peak as to what lies ahead for your firm?

We always focus on innovation, communication, and teamwork. Creating interesting challenges is a strategy we’ve seen working well for software development teams. These professionals thrive in a company culture where they actively participate in solving problems.

We have followed this culture to build tools and frameworks in AI/ML. It also encourages all employees across various experiences, roles, and titles to come up with the value-add they think is worth presenting, which could positively impact our product, services, or customer.

Also, DMAI is systematically growing in new capabilities and technologies with new features and improvements every month. Our roadmap is filled with stunning, cutting-edge solutions. We guarantee our customers that they use and will keep using one of the most innovative platforms on the market. Not stopping there, we will build AI/ML products for banking, Insurance, energy verticals in the next 12 months.

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