Coveo
Making Business Personal

Personalization is not a new trend today. Numerous studies reveal that businesses need to deliver personalized information and experiences to engage customers. However, personalization is not just about using the customer’s name; it’s about providing content that is relevant to them. It has become more important than ever as consumers have access to content from a plethora of channels. As web content management radically transforms how the brand interacts with prospects, Sitecore is creating ripples in the market with its innovative customer experience platform. But, what does personalization with Sitecore mean, and how can you personalize at scale especially when you have a large audience all requiring different types of information? Coveo has the answer to these questions with their artificial intelligence (AI) and machine learning (ML) integrated relevance engine that drives personalization. It is also fully integrated into Sitecore, leveraging the content within and beyond the web content management software to help businesses deliver the most personalized experience to customers.

"Coveo evolved its enterprise search technology and enhanced it with proprietary AI and machine learning capabilities, sharpening the future focus entirely on business relevance"

Canada-based Coveo unifies content, helping businesses find what their visitors find useful. It collects and analyzes visitor interaction data across the entire enterprise to understand the context of each user based on their profile and data from the Sitecore experience database. Coveo automatically applies machine learning techniques to recommend what each visitor is most likely to need next.

Empowering Marketing

Today’s marketers need unprecedented autonomy and flexibility with their technology stack to meet the expectations of their internal and external clients. With Coveo, businesses can expect a more agile marketing team. Using a nimble IT approach, the cloud is bringing a new realm of possibilities from a capabilities perspective allowing the team to focus on high-value activities, ultimately delivering the best customer experience. Harnessing the potential of Coveo, several industry leaders have transformed how users consume information on the web in an era where search-driven experience is now an inevitable trend. As the solutions are fully integrated into the Sitecore platform, it helps customers to exponentially increase the impact of Sitecore with Coveo’s. Moreover, with Coveo, marketers can index content from an innovative command center in the Sitecore experience platform, while tuning content relevance using the Sitecore Rules Engine.

Coveo seamlessly integrates with the partner solutions to ensure that they realize maximum value and achieve measurable results.

Delivering Relevance, Driving Innovation

Coveo has partnered with the world’s largest enterprise technology players and has more than 1,500 activations in mid-to-large sized global organizations across multiple industries. “We believe that relevance is the business currency, that only relevant encounters add value. Our customers expect relevance from us in turn, driving innovation that differentiates them, with strong values. Our leadership and growth strategy is that simple,” adds Têtu.

Explaining the value proposition of Coveo is a success story with the Institute of Food Technologists (IFT that educates consumers, government organizations and media, and provides a collaborative forum for food science professionals to gather and learn. IFT’s corporate website (IFT.org) built atop the Sitecore content management system (CMS) platform serves as its primary knowledge hub and online interaction forum. With multiple applications running on the same server, IFT.org site would redirect visitors to a SharePoint search results page. Over the next three years, IFT custom-built several different search pages on IFT.org and the results were not ideal. The challenge was compounded by the fact that SharePoint was unable to search across the various resources where IFT maintained its content.

As a result, IFT began looking for a better search solution for IFT.org and decided to replace SharePoint-based solution with something that would integrate with its Sitecore-based website architecture. IFT selected Coveo for Sitecore, as it proved the only solution to meet all of IFT’s success criteria. Once Coveo for Sitecore was launched, the improvements in website performance were immediately visible. In a nutshell, with Coveo, IFT was able to realize its vision for making IFT. org a truly search-driven website that unified and streamlined access to all of IFT’s diverse knowledge resources without visitors ever leaving the IFT.org website. This included not only a unified global search page, with rich faceted navigation, but also 18 highly specialized search experiences throughout the site.

The Mission to Deliver Personalization

From a small start-up in Quebec City, Canada to a team of 300 plus people, Coveo witnessed exponential growth over the years. The company’s success reflects their expert teams who are best at what they do and are passionate about making that a reality for every one of their customers. Since its inception in 2005, Coveo has have been committed to helping businesses unlock the power of their content and data to maximize their performance. As one of the first organizations to embrace the cloud, Coveo evolved its enterprise search technology and enhanced it with proprietary AI and machine learning capabilities, sharpening the future focus entirely on business relevance.