Cloud4Wi: Unlocking the Prowess of Location-based Marketing

Companies can also gain visibility over customer behavior—both inside and outside their physical locations—via a 100 percent consent-based approach.They can collect actionable customer offline through different sources (WiFi, BLE and GPS), including traditional demographics (such as age, and gender), on-site behavioral attributes (such as locations visited, date of each visit and related dwell time, etc.), offsite behavioral attributes (such as commuter, early bird, frequent traveler, nightlife lover, etc.) and, finally, habits and interests.

Empowered with this in-depth knowledge about customers and their behavior in the physical world, companies can identify the perfect segment to target. For example, companies can segment elapsed customers across channels and retarget them to start shopping again at the location or online.

With Cloud4Wi, companies can now incorporate a tool to up-level their marketing strategy and positively hit campaign results thanks to a powerful data-driven approach.They can automatically send timely messages based on real-time customer offline actions –for example when a customers is in their locations or even nearby their competitors’ locations. They can also deliver perfectly targeted messages to increase relevance and improve customer loyalty by profiling customers based on their offline attributes.

With Cloud4Wi, marketers can have impact on the business. They can unlock cutting-edge use cases that increase customer lifetime value and, consequently, revenue. By leveraging offline real-time moments and customer attributes, marketers can now send perfectly target messages --even to a wider outreach-- that can drive actions. For example, marketers can craft a customer journey drive purchases in the location with a consequent lift in the average order size; they can connect with walkbysto increase foot traffic; they can reach out loyal customers right after their visit and invite them to continue their shopping online.

Please elaborate on a case study where Cloud4Wi has enabled clients to overcome hurdles and attain desired outcomes.

Our success story with Campari Group is an ideal reference point as to how datadriven marketing can do wonders for retail companies. Cloud4Wi’s platform enabled Campari towards excellent data-driven marketing, helping them collect profiles with opt-ins data from the bartender- and consumer-focused events.

What differentiates Cloud4Wi from other players?

Cloud4Wi has three main unique differentiators vs competitors. First, we unleashes countless mobilefocused use cases with and without a mobile app, inside and outside a company’s locations. Secondly, we have a comprehensive compliance framework that ensures that companies remain compliant with data protection regulations on a global scale with granular control over data processing. Lastly, we offer more than 50 readyto- use connectors that help companies bring customer offline data into their existing tools in just a few clicks.

What does the future hold for Cloud4Wi?

At the moment, we’re very focused on some specific industries, such as retailers, restaurants, entertainment and arts, transportation. However, additional industries – including nonprofit, financial services, hospitality, and higher education- can benefit from our ultimate location-based marketing platform. For example, non-profit organizations could leverage Cloud4Wi to collect contacts of people visiting their locations and, then, automate customer journeys to boost the performance of their fundraising campaigns. Regarding our platform enhancement strategies, we’re working on cutting-edge capabilities that allow companies to know better how customers behave in the physical world and enhance their journey while respecting their privacy.