Thank you for Subscribing to CIO Applications Weekly Brief
Thank you for Subscribing to CIO Applications Weekly Brief
Founded in February 2014, Cloud4Wi is a brainchild of Andrea Calcagno, current CEO & Chairman, Davide Quadrini, the company’s CTO and Board Member, and a group of key people who are still active members of the team. Initially headquartered in Pisa, Italy, the company moved its corporate offices to San Francisco in 2014, after the Series A financing round from United Ventures. In October 2017, the company closed a $11.5 million Series B financing round, bringing the total investment in the company to $15.5 million. The round was co-led by Opus Capital and United Ventures. In September 2019, the company moved its corporate office to New York City to expand its global presence and boost growth in the USA. San Francisco remains a crucial office to build longterm partnerships with the technology vendors based in Silicon Valley.
Following is the conversation that CIO Applications magazine had with Calcagno to comprehend how Cloud4Wi is changing how companies connect with customers.
What challenges exist today in the MarTech space, and how is Cloud4Wi effectively addressing these issues?
Customers want to interact with brands in a personalized and consistent manner, across both offline and online channels. This means companies have to achieve a cohesive engagement strategy through a 360-degree view of each customer. In the online world, it’s easy for companies to gather valuable customer data, such as who they are, what they’re searching for, and how much time they spend browsing. In the offline world, companies have traditionally been at a disadvantage when it comes to knowing customers. It’s nearly impossible to know each person that walks into a location, unless there is a purchase through a smart POS or a loyalty card.
CIOs of leading companies are working hard in finding the right martech platform that can fill this gap.
Cloud4Wi can help CIOs facing this challenge. With Cloud4Wi, CIOs have now access to a powerful means to fill the offline gap of the digital customer journey, while getting peace of mind in its adoption and usage.
Please throw more light, the MarTech solution that you offer based on its methodology, features, and benefits involved.
Cloud4Wi offers the most comprehensive location-based marketing platform for filling the offline gap of the digital customer journey, allowing innovative companies to build loyalty and drive revenue.
With Cloud4Wi, companies can connect with customers in a new way. They can gain access to untapped customer offline data and power their location-based marketing strategy, by creating unique digital customer journeys that increase revenue
Companies can also gain visibility over customer behavior—both inside and outside their physical locations—via a 100 percent consent-based approach.They can collect actionable customer offline through different sources (WiFi, BLE and GPS), including traditional demographics (such as age, and gender), on-site behavioral attributes (such as locations visited, date of each visit and related dwell time, etc.), offsite behavioral attributes (such as commuter, early bird, frequent traveler, nightlife lover, etc.) and, finally, habits and interests.
Empowered with this in-depth knowledge about customers and their behavior in the physical world, companies can identify the perfect segment to target. For example, companies can segment elapsed customers across channels and retarget them to start shopping again at the location or online.
With Cloud4Wi, companies can now incorporate a tool to up-level their marketing strategy and positively hit campaign results thanks to a powerful data-driven approach.They can automatically send timely messages based on real-time customer offline actions –for example when a customers is in their locations or even nearby their competitors’ locations. They can also deliver perfectly targeted messages to increase relevance and improve customer loyalty by profiling customers based on their offline attributes.
With Cloud4Wi, marketers can have impact on the business. They can unlock cutting-edge use cases that increase customer lifetime value and, consequently, revenue. By leveraging offline real-time moments and customer attributes, marketers can now send perfectly target messages --even to a wider outreach-- that can drive actions. For example, marketers can craft a customer journey drive purchases in the location with a consequent lift in the average order size; they can connect with walkbysto increase foot traffic; they can reach out loyal customers right after their visit and invite them to continue their shopping online.
Please elaborate on a case study where Cloud4Wi has enabled clients to overcome hurdles and attain desired outcomes.
Our success story with Campari Group is an ideal reference point as to how datadriven marketing can do wonders for retail companies. Cloud4Wi’s platform enabled Campari towards excellent data-driven marketing, helping them collect profiles with opt-ins data from the bartender- and consumer-focused events.
What differentiates Cloud4Wi from other players?
Cloud4Wi has three main unique differentiators vs competitors. First, we unleashes countless mobilefocused use cases with and without a mobile app, inside and outside a company’s locations. Secondly, we have a comprehensive compliance framework that ensures that companies remain compliant with data protection regulations on a global scale with granular control over data processing. Lastly, we offer more than 50 readyto- use connectors that help companies bring customer offline data into their existing tools in just a few clicks.
What does the future hold for Cloud4Wi?
At the moment, we’re very focused on some specific industries, such as retailers, restaurants, entertainment and arts, transportation. However, additional industries – including nonprofit, financial services, hospitality, and higher education- can benefit from our ultimate location-based marketing platform. For example, non-profit organizations could leverage Cloud4Wi to collect contacts of people visiting their locations and, then, automate customer journeys to boost the performance of their fundraising campaigns. Regarding our platform enhancement strategies, we’re working on cutting-edge capabilities that allow companies to know better how customers behave in the physical world and enhance their journey while respecting their privacy.