Cedexis
Ensuring Best-in-the-Class User Experience
Cedexis

Scott Grout, CEO, CedexisScott Grout, CEO
As the media and e-commerce companies realize the value and impact of complex content delivered in form of videos, graphics, scripts, and media files, there is an increasing demand for content delivery network (CDN) solutions. As a CDN solution provider, Cedexis offers the power and flexibility to optimize web performance across data centers, and cloud services for companies that want to extend their reach to new global markets without losing focus on their end user experience. “At Cedexis, we concentrate on strategies and solutions for multi-platform content and application delivery. We provide a unique Global Server Load Balancing (GSLB) solution to combine real-time client-side performance measurements with scriptable DNS traffic management,” says Scott Grout, CEO, Cedexis.

The San Francisco, CA based firm’s Openmix, a GSLB SaaS Platform is a fully customizable, data-driven global load balancing platform which helps to easily set up multi-platform strategy. Optimized for the cloud, Openmix is used by global businesses to solve the day-to-day performance problems. It improves the cost for performance of content-delivery strategy by using real-time availability, costs, and real-user experience measurement data for balancing the load of traffic between CDNs and dedicated/ virtual servers.

The Openmix global platform also provides intelligent, configurable service that maximizes cloud and mobile-application availability and performance. Furthermore, Openmix automates the feedback loop between monitoring systems and global traffic shaping by providing the ability to automatically avoid outages and congestion. In addition, the firm’s Impact—a new analytics and visualization service—demonstrates the commercial benefits of improved website and application performance. Cedexis Openmix also helps customers to further act on impact learnings and establish a connection between the website delivery strategies and their impact on business key performance indicators (KPI’s).

Additionally, Radar benchmarking, Cedexis’ crowdsourced real-time cloud and network performance monitoring tool evidently reveals the CDN performance varying significantly between end-user ISPs, and these performance differentials change continuously throughout the day.


We provide a unique Global Server Load Balancing (GSLB) solution to combine real-time client-side performance measurements with scriptable DNS traffic management


CDN platforms use real-time load balancing between multiple CDNs, optimizes availability, latency, and throughput by routing traffic to the best-performing content source, moment by moment. The firm’s real-time, data-driven, global traffic management allows customers to utilize and optimize delivery across multiple vendors, technologies, and geographies.

As a testimony of such expertise, Cedexis brings in an interesting case-study where ROBLOX, one of the largest user-generated online gaming platforms approached Cedexis to ensure high performance gaming for the 15 million global games and users. To this need, the client deployed Cedexis Openmix and Radar to maximize performance of a multi- CDN solution using four globally distributed CDNs. On behalf of ROBLOX, Openmix made 10’s of Millions unique decisions a day to route traffic to the best performing CDN and KPI’s. Furthermore, Cedexis Radar analyzed the data from the real end users on the ROBLOX imagination platform—providing the most unbiased source of data for evaluating Cloud and CDNs. “Cedexis Radar gave us instant visibility into CDN performance at a very granular level. This gave us valuable insight when it came to choosing the CDN vendors to engage with and in negotiating commitments with them by region and volume,” shares Jared Shapiro, VP of Web Platform, ROBLOX.

Cedexis plans to expand its size and global reach of their solutions, as well as accelerate customer growth. “Having grown the Cedexis Radar community to nearly 1,000 companies, including large web scale properties such ad Tumblr, Microsoft, and LinkedIn we will be expanding our sales and marketing efforts to capture this rapidly emerging market,” concludes CEO Grout.