Brightlink IP
Live View of Network Traffic

Enterprises are in a rush to make the best of the sunrise domain that unified communications (UC) is. However, many UC platforms tend to offer lower returns on investment as the usage charges fail to justify the investment. Besides pricing, call quality and visibility into network traffic to troubleshoot performance-related issues serve as benchmarks and often play a decisive role in an enterprise’s choice of solutions. Stepping in to provide unparalleled quality and visibility into network traffic at competitive pricing is Brightlink IP—a provider of IP communication systems and solutions including carrier-grade voice messaging and over-the-top (OTT) services.

With a team of UC and IT migration experts, Brightlink has championed the enablement of real-time visibility into network traffic for clients using its IP network.

“Liveview allows enterprises to log on and monitor their network traffic in real time,” explains Joe White, CTO, Brightlink IP. Clients can scrutinize all call routing information such as the exact name and location of companies to which calls were made. An interactive, state-of-the-art dashboard allows clients to overlay historical data over the current events to provide a comprehensive and holistic understanding of usage patterns for any given period. Further, clients can examine voice call metrics such as call durations, answer ratio, packet loss, and jitter, and map them onto a timeline to generate detailed reports.

Brightlink implements Secure Real-Time Transport Protocol and Transport Security Layer protocol to ensure a robust security environment for the data being transmitted over its IP network.

Clients encountering packet loss or jitter in network traffic can report the same at the click of a button, which automatically relays a view of the client’s screen to Brightlink’s network operations center (NOC). White opines that real-time information of the problem faced by clients helps NOC staff diagnose problems faster.

Brightlink adopts a typical consultative approach to deploy Liveview^® at a client’s site that involves designing call trunking solutions to eventually develop a migration path that guarantees the best experience for clients.

“We work with our clients’ end-experience in mind to provide maximum value from our solutions,” states White.

Brightlink has built partnerships with organizations such as Microsoft to deploy solutions like Skype for Business in hybrid modes along with Liveview to meet client objectives. Liveview’s benefits in terms of voice quality and visibility into network traffic have garnered immense popularity among companies across multiple domains.

Brightlink has launched its own Direct Inward Dial (DID) portal and API that eliminate the need for carriers to store their customers’ telephone numbers. Through DID, Brightlink opens up its own inventory to carriers, who in turn can allow their users to select a UC number. The selected number can be activated in real time using Brightlink’s API and send and receive messages on UC portals. Carriers are charged only for the numbers chosen by users, which makes the feature cost-effective.

Brightlink’s outstanding capabilities enabled by a best-in-class work culture have fetched the company many awards. With Liveview becoming increasingly popular across the globe, the company is in the process of commencing operations in London and other locations in the APAC region and Australia. “Device management is a pain point that our clients, who are also OTT providers, encounter. So, in the coming year, we will be launching a new software product to improve device management,” concludes White.