Brightidea
Innovation Management Experts

Innovation is a necessity for organizations to surge ahead of their competitors in today’s ever-increasingly competitive market. But is there a way for companies to effectively manage their innovation programs and practices? Realizing that innovation is the life and soul of progress, Brightidea has set out to accelerate successful innovations by empowering organizations with advanced software designed to facilitate and streamline the ideation process. Designed to improve the efficiency and effectiveness of an organization’s innovation process, the company’s innovation program management aids organizations by providing a complete suite of capabilities that cover the entire innovation journey. The suite covers various aspects in the innovation journey including the launch of innovation programs, the setting up of an innovation lab, engaging external ecosystem, the implementation of company-wide transformation, and so on.

The Brightidea platform provides innovation apps to help their clients realize transformations that they might not even have thought of. These apps have been developed to target specific activities of their clients regardless of what their needs are. The platform offers robust features that enable clients to track the development of new ideas and evaluate their viability. This allows the client’s teams to focus on those innovative ideas that are most likely to generate functional impact while delivering better ROI. For this, the platform comes with a comprehensive dashboard that allows their clients to track the routing and progress of ideas from submitter to owner while streamlining their review and resolution. To further development of new ideas or projects through its different stages of development, the platform enables their clients to manage multiple initiatives through customized drag-and-drop workflows strategically. Adding mobile collaboration to this, employees can comment and converse on an idea and collaborate in real time to evaluate the viability of these programs from anywhere and at any time through any mobile device.

The platform provides engagement metrics for clients to measure the amount of employee engagement and cross-departmental collaboration that has been generated by their innovation programs across the globe. It also provides insights across the organization’s silos. Additionally, subject matter experts can quickly and objectively evaluate submitted ideas through a built-in scoring system that comes with the dashboards. The clients can then choose ideas that have higher scores to be considered for the ultimate implementation.

In addition to providing software, the company also offers a comprehensive suite of services to help their clients get the most out of the Brightidea platform. These services and support have been backed by more than ten years of experience in managing innovation. The company’s experts assist with a wide range of services from developing enterprise-scale, multi-phase innovation programs to campaign setup and custom technical requirements.

These solutions and services provided by the company have been able to aid many organization of various sizes and industry verticals. To note an instance, BT Group, a communications solutions and services provider, was finding it hard to create and maintain a corporate culture due to their large size. After evaluating several innovation program software providers, Brightidea’s on-demand idea management software was chosen. Following the implementation, employees started to submit their ideas into the system and also vote and comment on posted submissions. The resulting cost savings and ROI generated was over £250 million.

The company works with both those organizations that may either be at the start of an innovation program or those that might already have one in place to design a custom approach to their innovation journey. With an immense passion for innovation, Brightidea envisions to persevere in their work to maximize their impact.