BOLD
Holistically Simplifying Career Documentation, Job Seeking, and Career Management

Since its humble inception in 2005, BOLD has led the online career marketplace by always putting the job seeker first. Operating across 180 nations in nine different languages, the company offers resume and cover letter building software and other online products, tools, guidance, and support to help job seekers unlock and manage rewarding careers.

In an interview with CIO Applications, Douglas Jackson and Jamie Freundlich, Co-CEOs of BOLD, shared insights into how the company helps people land the right jobs and, in the process, benefits employers in finding the right talent.

How does BOLD address the current and evolving needs of job seekers?

Freundlich: As opposed to most job search portals being inherently employer-centric, we are, from the very beginning, truly job seeker-focused. We strive to transform the work lives of job seekers, helping them unlock career fulfillment and financial well-being.

Today’s job seekers are burdened with three major problems. The first one relates to creating meaningful career documentation around resumes and cover letters. Then comes the hassles around job hunting, followed by concerns regarding effective career management for the next, potentially 40+ years of their careers.

Historically, we primarily focused on resolving career documentation challenges. Recently, we have successfully diversified our services portfolio and created purpose-built offerings around effective job search and career management.

In the last couple of years—spurred on by the pandemic—organizations are witnessing a new world order of employment in workplaces. People are switching jobs more rigorously. As a result, a continuous need for career documentation updates, job search, and career management is rising. This makes our services crucial for a typical person in the workforce to maximize their opportunity.

Also, when an individual steps into the professional phase of their life, a major part of their life and identity accounts for the work they do. We make their journey more seamless by providing tools to help them achieve career happiness.

Jackson: When job seekers have a well-built resume and online profile, are well-trained in acing other aspects of the job search process, they become more confident and attractive to employers. And, they can better negotiate the employer’s job offering, improving their take-home salary and benefits. In this regard, BOLD assists them throughout their job seeking endeavors and beyond, providing end-to-end services to ensure the job quest yields the best results.

How does BOLD position itself from an employer standpoint?

Jackson: Job seekers don’t enjoy job searching. The process of writing a resume, going through the interviewing, and negotiating with employers comes as a challenging process for them—even frustrating at times. The same reflects for employers. Organizations find hiring the right people challenging, making recruitment operations difficult. Our services help job seekers generate higher-quality resumes, convey their capabilities and match them to complement the true needs of employers.

What makes “My Perfect Resume” the go-to site for job seekers looking for a customized resume or cover letter?

Jackson: My Perfect Resume is multifaceted. The platform is powered by AI to help job seekers build the right content for their resumes and cover letters, allowing them better to express their uniqueness, skills, and experiences. Moreover, resume-making is constantly evolving. For instance, putting a career objective in a resume has become an outdated practice. Aligning to such trends, we offer market-accredited resume and cover letter templates to make job applications stand out and yield better results.

My Perfect Resume also recognizes the importance of self-marketing and personal branding for job seekers to land their desired job. We help create appealing online profiles with rightly (key)worded self-descriptions that appear among the top results of search engines.

Freundlich: My Perfect Resume essentially shortens the timeframe for finding a job.

Could you elaborate on how your offerings help freelancers land the right job?

Freundlich: We consider any freelancer or independent worker as a microbusiness. This is because they have two responsibilities—working for their current job and simultaneously searching for the next opportunity. As a result, they need multiple resumes expressing all facets of their skill set. We provide freelancers with opportunities to create, update, and produce appropriate resumes that match job postings and maintain a constant inflow of work.

What does the immediate roadmap look like for BOLD?

Freundlich: Our roadmap will always cater to solving the three main issues—career documentation, job hunt, and career management. As these needs are global, we are also focused on increasing our global footprint.

Jackson: Moreover, as every nation has different rules for career documentation, we will continue to tailor our offerings accordingly.