atisfy
The Next-Gen Influencer Marketing Platform

The rise of Ad Blocking technologies and end-users’ increasing disinterest towards traditional online advertisements have forced brands and marketers worldwide to find a new way to reach and target consumers. Reports from Statista indicate that over 25.8 percent of internet users were blocking advertising on their connected devices in 2019. This figure should grow to nearly 27 percent by 2021, meaning that a quarter of paid advertising messages will never reach their audiences. On the bright side, there exists a way to help companies reroute around ad blocking by offering personalized advertising and increasing the chances of reaching target audiences— via Influencer Marketing.

Over the last decade, the concept of leveraging the prowess of influencers to advertise and drive customer engagement has emerged as a new form of digital marketing. It is arguably the most diverse and trusted form of marketing; it allows brands to key in on the trust that content creators have built with the consumers to push products. However, finding the right influencer with the appropriate reach is another problem altogether.

To this end, atisfy introduces a novel way for businesses to penetrate increasingly ad-averse markets in real-time. “Ad blocking adoption rates worldwide are growing 30% year over year. Brands must now think in new and innovative strategies to reach their consumers to stay ahead of the curve,” says Hersh Bhatt, the Founder-CEO of atisfy. A company founded in 2018, atisfy is a data-driven technology company that helps global brands drive more sales on through advanced influencer marketing platforms atisfyreach™ and atisfyre™. Brands can use atisfyreach™ to discover and collaborate with influencers on atisfyre™ to create trusted content and insights for customer journey touchpoints at scale.

“The launch of atisfy’s industry-leading influencer management platforms reiterates our commitment to work closely with companies to address digital disruption and implement effective digital marketing strategies. That enables our customers to be relevant at all times, with consistent and fulfilling customer experiences,” says Bhatt.

With CIOApplications, Bhatt shares his thoughts on the changing dynamics of the marketing world and how his company can help brands adapt and respond to these changes and stay ahead of the curve.

Could you give us a background on Growth Marketing Genie and Game Marketing Genie?

My co-founder and COO, Kyra Broadbent, and I initially started with Game Marketing Genie as a specialist gaming and tech digital marketing agency. In the first six months, we saw tremendous success. We acquired large clients like Activision, an American video game publisher, and GAMEVIL COM2US, a premier mobile game publisher from Korea.

However, we realized that the entertainment and gaming industry was highly competitive, and the risk of failure was high. We decided to branch out using the skillset we acquired by serving these clients and growing in this space, into other industries. As such, we established Growth Marketing Genie, a full-service data-driven marketing and creative agency.

Game Marketing Genie focused on clients from industries like gaming, entertainment, energy drinks, and electronic devices (keyboards, headsets, mouse, and more), a company specialized in targeting gamers. It was majorly a B2C play. We offer services such as marketing strategy, social media marketing, search advertising, programmatic advertising, influencer marketing, email marketing, SEO, tag management, mobile marketing, app store optimization, audience segmentation & retargeting, and adobe or google analytics optimization.

On the other hand, with Growth Marketing Genie, we offered a gamut of B2B marketing services for clients across the board, including brands from industries like hairdressing to medical device manufacturers who sold temperature sensors to other companies in the COVID-19 pandemic. Our services included SEO, social media marketing, digital advertising, growth-led website design, and marketing automation.

What led you to create atisfy?

Observing our GMG brands’ success, we decided to consolidate them into what we now call atisfy. The company will leverage the growing trend of ad-blocking with our marketing prowess to build products that encourage brands to adopt influencer marketing as a part of their marketing.

The all-in-one advanced influencer marketing platform atisfyreach™ enables enterprise customers to reach new audiences, increase brand awareness, and boost their marketing ROI and bottom line through the power of Influencer marketing. Influencers themselves will be able to use atisfyre™ to get in touch with brands, stipulate their terms, and start creating contracts from brands across the world.

Our database includes over 10 million influencers with a following ranging from 1000 up to the millions. We have analyzed over 30 billion pieces of content that influencers produce across major social media channels, which has garnered 10 trillion views. This has given us much insight into the audiences that each influencer has. The real-time AI-powered system will run algorithms that businesses use to find the best influencers. The result is creating campaigns at a larger scale than is possible today; 100 percent self serve. atisfy’s customers can measure influencer content across networks. They can track and attribute actions driven as a result of that content to achieve brand objectives. It will even enable nano-influencers to focus on creating content that matches their audience. They then earn money by receiving paid jobs in real-time through an app available on both desktop and mobile.

What does the future hold for atisfy?

At present, we are rigorously testing our products and preparing them to become entirely self-service. We are working with well-known influencers, premium industry partners, and businesses to ensure good user experience. We envision launching the beta version of the product very shortly and enable early access to customers. We also plan to allow plug-ins like Google analytics and direct API access to platforms like Facebook and Google. We are also focusing on building our data science team alongside our expertise in AI, Machine Learning, NLP, among others. atisfy strives toward bridging the gap between marketing strategists and technologists, as many brands struggle to either collect or optimize their marketing data or use it in a meaningful way. In a nutshell, we want to help our clients fine-tune their marketing initiatives to help them reach their most effective, efficient, and affordable counterparts.