Arke: Reinvigorating Marketing Technology Solutions

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Eric Stoll, CEO

In 2005, two software developers— Eric Stoll and Chris Spears, left their cushy jobs at Turner Broadcasting to reinvigorate the strategic implementation of marketing technology solutions. After taking intelligent recommendations and comprehending marketing technology, the entrepreneurial zeal in both the developers led to the foundation of Arke in the same year.

Today, under the guidance of CEO, Eric Stoll and CTO, Chris Spears, the Atlanta-based firm is thriving in the marketplace by establishing the next generation of experience focused businesses. The firm boasts of a cross-functional team of hard-working, smart, fun, authentic personnel who are committed to helping clients thrive in the marketplace.

Further, many companies today complain that the unsound deployment of Sitecore, a web content management and multichannel marketing automation software often makes it tough for them to use its new advanced features and upgrades. Being adept in Sitecore implementation, Arke helps its clients during the entire cycle of Sitecore deployment with its proprietary SXA solution. Through leveraging Sitecore’s wireframe tool, SXA categorizes the linear handoff into a defined set of parallel work streams where users are able to use out-of-the-box components of Sitecore along with customization capabilities. Next, through partnering with Arke, organizations can seamlessly upgrade to Sitecore 9, which helps them consolidate data collected from multiple sources.

This upgrade further gives them multiple deployment options, starting from on-premise self-managed models to cloud-hosted and partner management systems. It also gives more capabilities to front-line developers for improving design and content by giving them the freedom, control, and speed for updating websites.

However, before onboarding, Arke comprehends its client’s unique requirements to build best-in-class strategies and aid companies in driving engagements, revenues, and advocacies. Based on those requirements, Arke develops fully-developed strategies, or lead plan developments. The firm also conducts research and studies analytics and processes to create the building blocks of strategy. Once the strategy and foundational components are finalized, the company leverages websites, content management systems (CMS), including e-commerce; customer relationship management (CRM), and marketing automation platforms (MAP) to aid companies in developing and managing testing. Additionally, the firm aligns its marketing technologies with other peers of the market to develop state-of-the-art strategies for its clients. To this end, the firm recently joined hands with private equity firm, NRD Capital to deliver a bold new agency model for its Fortune 5000 clients.

“NRD Capital’s investment in Arke is a vote of confidence in our new model, and will let us scale to meet growing demand,” says Eric Stoll, Co-Founder and CEO of Arke. “NRD’s investment accelerates Arke’s remarkable growth. We could not be more thrilled to join with NRD Capital in making these agency innovations a reality.”

During its journey of more than a decade, the firm has continually prospered in the market and has enabled companies to reinvigorate their brand image. In one instance, a company called Strategy Execution had really low search traffic after they changed their company name. Their leadership team approached Arke in order to identify and remediate the SEO impact on its extensive global footprint and individual offices. As the company had outgrown its original technology, their website could no longer support new content publication. By comprehending both short-term requirements and future goals of Strategy Execution, Arke approached the project and firstly defined the three key personas—Corporate, Government, and Individual. Subsequently, Arke categorized the journey maps for each of these customer groups along with integrating Sitecore upgrades. Once the website development process was completed, several other Strategy Execution markets were also addressed by Arke. However, this is just one of the many success stories of Arke. In the years ahead, the firm intends to continually work on its vision which says, “Be the highest quality provider of game-changing marketing technology services in the world.”