Aprimo
Unleashing Content's Power with Digital Asset Management Solution

The proliferation of digital assets has equipped businesses with new opportunities to capitalize on the brand-building and marketing potential of technology-based assets and campaigns. Digital assets are one of the most valuable assets for any company. They can range from marketing materials to just about any data or file that a company creates, including documents, images, videos, emails, and so on. Having all of these elements available to various organizational teams is like having access to a goldmine. But a goldmine is of little use if they can’t get into it or find their way to the gold.

The task of managing digital assets at scale brings its own unique set of quandaries that, unless dealt with, can limit efficacy and diminish a company’s return on investment (ROI). Several challenges block the effective use of digital assets, but some of the common ones faced by most organizations in today’s market are associated with storage, security, accessibility, consistency, and liability. However, as more and more companies are facing difficulties in effectively managing and organizing their creative content, digital asset management (DAM) systems are emerging as a critical solution to the issue. These asset management tools allow companies to store several digital assets in one location and eliminate employees’ search fatigue by enabling them to find files efficiently. Enter Aprimo.

Founded in 1998, Aprimo is an industry-leading company that offers enterprises innovative SaaS-based DAM as well as marketing resource solutions. To date, the company has developed new ways for marketing teams to enable them effectively and efficiently collaborate and execute their strategies. “For years Aprimo has been a leader in work and digital asset management and has spearheaded the market’s move to the cloud,” says Erik Huddleston, CEO, Aprimo. “Aprimo continues to pioneer new developments in artificial intelligence and is trusted by some of the most innovative and respected brands around the world to bring their products and services to market faster than their competition.”

One Unified Platform to Optimize Business Operations

Aprimo caters primarily to financial services, life sciences, manufacturing, consumer goods, high tech, and retail industries.

It provides them with a comprehensive suite of DAM solutions, addressing content optimization, marketing operations, and performance improvement. The company’s content solutions offer a unified platform that enables organizations to collaborate better and streamline all the content creation and delivery steps. In addition, it provides a centralized governance system that aggregates the creation, performance, and usage of data to provide a whole picture of content ROI. Apart from that, Aprimo provides its proprietary solution — Experience Command Center — to offer a single view into all marketing activities. The company’s innovative performance tools provide scenario planning, predictive spending, as well as fund relocation to help client enterprises increase their ROI. It also offers organizations with global marketing expenditures data to allow them to measure, understand, and optimize performance for better customer experiences.

To generate ROI, maximize partner investments, and increase sales, Aprimo offers a wide array of services, including activation, concierge, customer support, and strategy consulting. With activation services, the company guides its clients to rollout marketing transformation initiatives. Additionally, its concierge service is customizable system support that helps them meet their business goals. Lastly, Aprimo’s experienced and dedicated customer support team ensures global round-the-clock support and strategy consulting to help its clients get the most out of their solutions.

Enhancing Marketing Productivity — A Case Study

By offering its robust and competitive solutions, Aprimo has gleaned several success stories over the past years. For instance, A globally-renowned bank approached the company to optimize marketing procedures, improve visibility, and align marketing efforts to its strategic objectives. Aprimo deployed its productivity management along with plan & spend solutions to resolve the bank’s challenges. Soon, the client was able to utilize data-driven insights and develop ROI calculations, enabling precise tracking of their marketing spend. The innovation also helped them to shorten approval timelines by 27 percent. In another instance, a non-governmental development organization collaborated with Aprimo to manage their immense volume of content stored on siloed databases. This, in turn, limited their capabilities of bulk uploading, editing, and classification. As a result, the company faced challenges, including poor turnaround times, lack of compliance, and inconsistent messaging and branding. After their partnership with Aprimo, the company has found a way to centrally store, manage, and control their marketing assets like stories, videos, images, and others. “Our company is really passionate about the development of best marketing operations. We offer our customers a smarter way to succeed,” says Ed Breault, CMO, Aprimo.

Aprimo’s numerous successes have given it recognition as a Leader in the Forrester Wave Marketing Resource Management, Q1 2020 report by Forrester Research. “We’re delighted with this further validation of our company’s value in helping companies digitally transform themselves to produce timely content and campaign experiences. Aprimo makes it easier to plan, create, measure and adjust different aspects of the ‘experience lifecycle’ in real-time,” proudly concludes Breault.