December 2019CIOAPPLICATIONS.COM9made it an absolute priority to bring the most mature design and business acumen to the table so I can support the business on their future growth strategy. In addition to that, I also make sure my leadership team has a firm handle on the soft skills that make up our competency skill sets revolving around participation, inclusion, and diversity. The other important thing is to build great business relationships with those who support us through these journeys of change and transformation, because business goes through many peaks and troughs in terms of growth and maturity, so when things get tough, it's important they trust in our ability to nurture and support as well as deliver.Where do you see Web Design and Development evolving in the next few years?There will be a growing demand for voice-based user interfaces as well as natural language-based user interfaces beyond the traditional form field data capture patterns we've seen for years. The web will become far more accessible and performance rich that will force designers and developers to be more in-tune with customer expectations and technology use. Desktop is not going away as many predicted, only reinforced as an evolving platform that still must be designed for as consumers continue to jump between device for research, all forms of purchasing and advice. Designing for just websites will not be enough. Designers need to think about experiences across ecosystems of products, channels and domains. Mapping holistic, connected customer journeys to integrated product strategies will determine ultimate, long term success. What would be the single piece of advice that you could impart to a fellow or aspiring professionals in the field, wanting to embark on a similar venture or professional journey along the lines of your service and area of expertise?Be incredibly open, listen and observe not only to customer problems but the problems your business partners are facing every day. Showing this type of empathy will grow the trust and value of your own brand throughout the organization. I have made it an absolute priority to bring the most mature design and business acumen to the table so I can support the business on their future growth strategy
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