December 2019CIOAPPLICATIONS.COM 19By offering the best combination of search engine optimization, web speed optimization, and other digital marketing techniques, we enable our client's to be found by people who are looking to do business with them customer base includes aCommerce, automotive, real estate, and other industry verticals in the marketplace that embraces including local, national, and international customers. With a longstanding experience in the space, we realized that the first and foremost challenge faced by businesses is budget. They want to achieve something worth double the budget they can afford. Several agencies, who had promised to provide a greater value proposition at lower cost failed to fulfill the needs of their customers. In this scenario, we identify the specific needs of our customers, propose an idea that brings in revenue, and develop a website that operates according to their needs, within their budget. What are the steps that you follow at K2 Analytics while engaging with a client?We adopt a sophisticated and systematic method in our engagement with clients. For instance, consider an e-commerce client with 50000 dollars of monthly revenue approaching us to double their revenue. By identifying the primary goal of the customer, we figure out what works for them and what does not. We quantify their budget, any changes in pricing or products, and other factors before developing the website. With these primary insights, we create a marketing plan for them, which will provide the best possible outcomes. Even if the client is a company from scratch with a logo and an idea or a firm with considerable experience, we can develop a solution for them that offer maximum benefits. To put this into perspective, let's consider a client who claims to have a website with maximum potential. However, we identified that the website had failed to represent the customer to the fullest. This impeded them from achieving the desired revenue, though they had 200 affiliates and people selling products in stores, kiosks, and retail chains. With our quality-first approach, we helped them bring more revenue by creating an affiliate system that works.Engagement with CoverGirl Shapewear, which struggled to retain their customers due to the intrusive actions of other e-Commerce giants, exemplifies our value proposition. We came up with several innovative ideas to help our client shift back customers from other players in the marketplace. K2 Analytics ensured that no customer is left behind through email marketing, and faster, easier, and fully responsive design. We had triggers and tags on the website for every sale and even abandoned cart. With the tools capable of checking the records behind the scene, we can identify customer behavior and the issues they face. We use these insights to make necessary changes in the website, which will increase the conversion rate for our customers. What propels the growth of K2 Analytics?At K2 Analytics, we believe that constant research is the key to success. In terms of web design, research is a multifaceted element, where content and readability are the prime focus. A Las Vegas wedding chapel can be considered for instance. Being the world's best wedding destination, several people across the globe will travel to Vegas. This necessitates content, which has greater value and readability for the multilingual, multicultural audience of the website. We do a lot of research and analysis to develop the best content without locally used phrases for them. On top of that, mobile being the most preferred medium of communication, we design a website with quick response and accessible from both desktops and mobile devices. K2 Analytics' dedicated team with significant industry experience also contributes to our success. Each and every department at K2 Analytics has its own goals. As a web designer, I also participate in the overall operations of our firm to keep us sharp and stay in the business. In order to ensure quality of our design, we follow comprehensive testing before delivering our offerings to our clients. Looking ahead, what will be the next significant steps that Just AI would take in improving the value proposition of its solution stack or even expand geographically? With such a value-bound offering, coupled with industry experience and partnership with Google, DesignRush, and UpCity, we have achieved recognition from several customers and market leaders. Achieving more recognition is the primary goal we have at K2 Analytics. To effectuate that, we are building a team that works together in a perfect harmony, which gives us security as well as growth. Additionally, we are also on a drive to double our revenue, staff, and profit. Our team is working together to develop the best solutions at the best price for our customers.
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