DECEMBER 2018CIOAPPLICATIONS.COM4PG10COVER STORYCXOINSIGHTSCIOINSIGHTS20321824Enable, Stand Back and Get Out of the WayRobert Walden, CIO, Epsilon32Transformation of Marketing using TechnologyGaurav Bhatia, VP, Digital Strategy, AARP Services, Inc., & Head of Digital, Influent5018From Sales as an Art towards Sales as a Science--How Salesforce.com Enabled Philips To Strengthen Commercial CapabilitiesLazar Detchev, VP, Head of Business Transformation North America, Philips [NYSE:PHG]20Data Helps Companies Keep Pace with Consumer ExpectationsScott Horn, CMO, [24]7.ai24TRUE INFLUENCETHE CORNERSTONE OF SALES TECHNOLOGYBrian Giese,CEO & Co-Founder
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