September 2023CIOAPPLICATIONS.COM8CIO InsightsCXO InsightsIn My ViewJOAO PINTO, DIRECTOR OF SOFTWARE ENGINEERING, PLATFORM ENGINEERING, ADIDASPRODUCT LED: NAVIGATING THE CHALLENGES OF DIGITAL TRANSFORMATION IN LARGE SCALE COMPANIEShen asked to write a contributory article to the IT Industry, there was immediately a topic that came to my mind as it has been on top of my latest discussions within my professional and personal network, the role of product led in digital transformation. I have seen firsthand the challenges that companies face when trying to keep up with the ever-changing technological landscape. One approach that has gained popularity in recent years is the product-led approach to digital transformation. While this approach has many benefits, it also presents significant challenges, particularly in large-scale companies.Joao PintoW
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