September 2019CIOAPPLICATIONS.COM 19responding to people's discretionary time and how they use it. The clubs must respond to the members, which will enable them to provide a rewarding experience, and that's precisely what we strive for as a company.Please elaborate on the process that Strategic Club Solutions undertakes to assess the client need and deliver strategic solutions.Ryan Doerr: Many times, a club will come to us with a symptomatic problem, whether it's struggling membership or cash-flow. We operationalize an in-depth discovery to diagnose the real problem. Our core service offerings are surveys, strategic plans, executive search, membership engagement, recruiting and retention, and communication and marketing. Further, we also have HR support functions that we integrate into our core service areas.We deliver an actionable and achievable strategic plan based on industry experience, relevant data, and proven best practices to help the club respond to unforeseen demands. We show the clients the path to roll out new initiatives and how to get the stakeholders and members on board. Even better, we uniquely partner with the clubs at every step of the way. Unlike other companies that fly in, airdrop a plan and fly out, we make a quick assessment and present the clients with a comprehensive strategic proposal, through which every facet is customized, which in turn supports and keeps them accountable throughout.The first and necessary step is to assess the Club with an Opportunity Assessment. This looks at the entire Club in every aspect and gives us a true understanding of needs and wants. Through this discovery, we are able to get to the root of the problem and uncover hidden opportunities. What differentiates us is our team. It's a dream team with real-world experience. They have such a clear understanding of what the clients really need and what their main quandary is. We are focused on asking the right questions, and using neuromarketing and behavioural science to achieve better outcomes and help the Club truly not just develop a plan, but also define and understand their brand.Kevin J. Ehlert: As someone with a thirty-year professional career in private club management with a specialty in 100+-year-old historic clubs, I was on the other side of our conversations. When I started with SCS, I found our listening was different than other firms I've worked with in the past. We are actively listening to comprehend the clients' needs.Laura Leszczynski: The active listening really comes from asking the right questions such that we can dig the root of the problem and then solve it. The information that we gain through this exercise is extremely valuable, and this allows us to get the best results for our clients. We apply the latest scientific neuro research and strategy to our process. This enables us to hit our target more precisely and work smarter. This has propelled and exploded our success results as we are using the science behind human behaviours and applying it to benefit our clients.What does the near future look like for Strategic Club Solutions?Ryan Doerr: As a company, it has been a great last few years for us. We have added industry veterans to our team, and the plan will be to continue to grow as the market responds to our services. One of the things that we have discovered is that the partnerships we have formed has helped us to be advocates of the industry, and we will look forward to continue partnering with those organizations and others as we go forward.We will be innovating and helping our clients in developing a seamless management process for their clubs such that they can be successful at each step. If you don't work with the right clean questions, you get dirty data. Huge problem. This can lead you in the wrong direction causing expensive mistakes and sabotaging your efforts
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