SEPTEMBER 2017CIOAPPLICATIONS.COM6SEPTEMBER 11 - 2017BI & ANALYTICS SPECIALCopyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 02 - 16Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe PhillipGraphics & ArtJohn ConnorDeclan ColeAnil KumarAssistant Managing EditorLalrindiki SailoSenior WritersRoyce D'SouzaJustin SmithRachel ClarkSamuel WoodwardEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJames SmithLeah JaneMensholong LepchaNaomi DaleRohit ChowdharySalesEdwin D'Souzaedwin@cioapplications.com510.972.5010Mailing Address:ValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.757.1040 EditorialThe New Business EssentialsHow constructive can business intelligence and analytics prove to be for businesses? The answer to this question lies in multiple success stories that implementation of BI technologies have created over the years. Be it the case of the L'Oreal Group analyzing tweets, Facebook posts, product reviews, and news stories with the vision to connect better with its customers or Real Madrid's idea of connecting with all the fans who support the club all across the world, BI and analytics technologies have been the facilitators. These technologies have completely changed the way businesses operate and most importantly, their approach to everyday operations. They have moved from excels to analytics tools, traditional reporting methods to advanced integrated systems, and manual customer data management to CRM platforms. These advanced systems and tools have proved instrumental in not just streamlining everyday operations but also in strategic decision making. This has been possible with the integrated business intelligence and analytics software made available by Microsoft, Tableau, Target, and a multitude of other global companies, which help businesses manage complex data models in simplified ways, that too within a simple drag and drop environment. And the factors that have been driving the BI and analytics market are data-driven decision making, adoption of cloud, and the emergence of IoT-enabled technologies among others. The adoption of BI and analytics platforms in the past few years has grown manifolds especially among large organizations. However, when it comes to small and medium sized companies, many of those still have a long way to go and adopt intelligent `analytical' systems. To help these companies adopt these technologies, we are presenting a list of BI and analytics solution providers, who help organizations in aligning themselves with the changing market requirements through advanced systems and solutions.Joe PhillipManaging Editoreditor@cioapplications.comJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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