OCTOBER 2022CIOAPPLICATIONS.COM8CIO InsightsCXO InsightsIn My Viewigitalization became a buzzword: a simple search on the internet is enough to notice that the number of results is impressive: all the magazines dedicated to the business world mention it. And we have all to admit that the digital era is revolutionizing the way we conduct business. Hence, all organizations want to undertake their digital transformation, which they perceive as the solution to gain in performance and to be innovative. They are therefore venturing into app creation, software integration, data management, transformation of production tools and online sales... Digitalization seems to be the way to succeed and all efforts must contribute to it: But how does digitization relate to the many forms that innovation can take within a company?Digitization refers to "Digital Business Transformation is Organizational Change through the use of Digital Technologies and Business Models to Improve Performance." [1]. It is about implementing new ways of working, linked to the digital domain, that bring added value and improve the way the company manages its business.Innovation is defined by the ISO 56000 collection as a "changed or new entity creating or redistributing value; one of the notes below the definition specifies that the value can be financial and non-financial" [2]. In other words, innovation is all about satisfying needs (expressed or not) from the customers and that's how value can be created.ALICE DE CASANOVE, CULTURE EVOLUTION, INNOVATION DIRECTOR, AIRBUSDHOW TO DIGITALIZE ALL THE LAYERS OF YOUR ORGANIZATIONS?Alice de Casanove
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