OCTOBER 2019CIOAPPLICATIONS.COM6Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.October - 21, 2019, Volume 05 - Issue 58 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405EditorialThe Harbingers of a New EraAugmented Reality (AR) and Virtual Reality (VR) are undoubtedly a couple of the most promising technologies that have set the wheels in motion for reshaping the future. Increased acceptance of artificial intelligence (AI) and the Internet of Things (IoT) is also acting as the catalyst for the growing adoption of AR/VR--progressing it toward mainstream adoption. Being immersive technologies that visualize a virtual surrounding either by using a device or over a surface or platform, AR/VR have garnered huge consumer interest and are transforming the way people live, socialize, and work. According to a report published by Market Research Future, the global market for the combined technology is estimated to reach USD 766 billion by 2025, registering a 73.7 percent CAGR during the forecast period of 2018 to 2025.A broad range of industries are being influenced by innovations in AR/VR technologies. After dominating the gaming and entertainment industry, these hi-tech gizmos are rapidly moving into the retail, e-commerce, and the healthcare sector. From Google, Facebook, Microsoft, Samsung, Oculus to Turner Sports, and 20th Century Fox, several companies are readily experimenting and rolling out innovative AR/VR products in the market. Several companies are leveraging VR-based applications to drive customer engagement, deliver immersive experiences with a 3D vision of the products in virtual showrooms, and boost their marketing and branding efforts by making campaigns interactive. Companies are using AR-based applications as an effective simulative-training tool for the employees and for data delivery to showcase relevant product data in real-time. As companies identify new use cases and learn to navigate the complexities of AR and VR deployments, they will reap the benefits of new methods of interaction and visualization. This special edition provides much-needed insights into the innovative solutions that push the limits of AR and VR technology.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtJohn WalterEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelSovietSenior WritersClara MathewLeah JaneRoyce D'Souza
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