NOVEMBER 2021CIOAPPLICATIONS.COM6EditorialIncreased Personalization: The Need of the HourAny modern marketer can attest: over the last 10 years, marketing technology (martech) has exploded--and it's not showing any signs of slowing down. With the predominance of chatbots, livechat, self-service, and customized products/services ­ customer experience couldn't be more personalized. Therefore, sending marketing emails to customers is a passé, and an Omnichannel approach is the need of the hour for all businesses. The primary purpose is to let customers feel more connected to your brand, and not let them think it is their money that you are after. In this context, sentiment analysis holds special significance--to help marketers increase personalization and thereby drive better customer experience.Marketers are in a never-ending race to catch more eyeballs and retain an increasing number of customers, and adopting Virtual Reality (VR) or Augmented Reality what will give brands the edge over competition. Already, a considerable number of businesses have been experimenting with VR. IKEA's VR app that lets consumers see how an item will look in their household, before making an actual purchase ­ stands as a prominent example of how to use this technology to elevate customer experience.It has been predicted that by 2020 - 75 million devices would be connected to the Internet of Things (IoT). This precisely means almost boundless amount of consumer data for marketers to make use of ­ to predict customer behavior, use sentiment analysis derived from big data analytics. Thereby, customized offerings can be easily the order of the day. Moreover, the relevance of Artificial Intelligence (AI) in MarTech is intensifying, as chatbots have already begun to handle complex transactions.As the role of the CMO spirals up for all businesses and brands, marketing teams are slowly taking the helm of utilizing digital transformation, to improve the customer journey. Therefore, the importance of marketing technology (MarTech ­ as commonly coined) has increased, manifold. Gartner states that MarTech claims more than a quarter of the annual marketing spend, at corporate enterprises, in present times.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.NOVEMBER 29, 2021, Volume 07 - Issue 32 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comGraphics & ArtIssac GeorgeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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