NOVEMBER 2021CIOAPPLICATIONS.COM 19technology in the market, ensuring the best possible results for the client for every dollar they spend on advertisement. We have developed an advanced set of technologies to help optimize the level of performance that an advertiser may have or require within a campaign. Our technology optimizes the results for individual KPIs for each client, and has been at the heart of Bidtellect. Currently, we are running the seventh generation of our optimization technologies, and we release improvements and enhancements every year.Advanced capabilities around the context and placement of ads on web pages have been necessary to ensure that ads look like they are part of the content. With third-party cookies soon to be deprecated from browser platforms, we are taking that inherent capability and doubling down on it in terms of contextual targeting and contextual performance capabilities that don't rely on individual cookie identification to produce highly effective and high-quality results. This focus on contextual capabilities is the foundation for our next generation of cookie-less advertising solutions that we're rolling out into the market now.Could you share a customer success story where Bidtellect's expertise in digital advertising helped clients achieve their goals?A government-led anti-smoking health organization, which had initially been working across broadcast TV and radio, approached us to develop a large-scale digital advertising campaign utilizing native formats and our optimization technology. Being a government-led organization, we had to comply with several brand safety and disclosure requirements. We worked with the client and developed contextual targeting within different vertical content--news, science, health, family wellness, parenting, and education. In addition, we layered behavioral targeting capabilities around specific actions that might be taken, followed by heavy geographic and zip code targeting. We let the math do the work in optimizing the capabilities around targeting and developed the best way to meet the client's objectives in terms of who they want to reach with the message and what results they expect from it. The results were phenomenal. The company that partnered with us for small test features initially has now turned into an evergreen partnership. As we kept introducing new ways to optimize and expand, the client shifted more of its capabilities onto our technology platform to achieve the best possible results.What are some of the key factors that enable Bidtellect to stand out amongst its competitors?We are performance specialists in the native and contextual digital advertising landscape and have always prided ourselves on punching above our weight. We cater to some of the biggest brands in the world, and it is always a challenge to outperform your competition when you are dealing with demanding clients. But our customer-centric attitude has helped us serve our clients in the best possible way and enabled them to perform better. We are keenly focused on the growth and wellbeing of our employees, striving to make the best decisions to facilitate a positive work culture at Bidtellect. Being a "Bidtellectual" is something every employee here strongly identifies with. We have a solid and identifiable set of core values that we stay true to when working with our clients.What does a typical client onboarding process at Bidtellect entail?To truly understand what the client wants and ensure that we deliver the same, we bring in the client for focus group discussions and test the features requested by them. If a client comes to us with a specific need, we take a deep dive into understanding the impact of that project on our overall platform performance and for every other client that we have. If the proposed return on investment for a particular feature or enhancement is strong, we include it in our roadmap and develop and release it. Over the years, we have had several client requirements that seemed like one-offs but turned out to have enormous cross-platform benefits for ourselves and all our customers.What does the future look like for Bidtellect?There is an apparent lack of understanding of the concept of digital advertising and how it works. The idea is to create an open marketplace with technologies that provide the most efficient ways to manage the marketplace on behalf of ad buyers and publishers. Our goal is to facilitate such an ecosystem where technology does all the heavy lifting, creating a fair, open, and safe advertising environment for brands, consumers, and publishers. We are constantly endeavoring to help people understand the role of technology in the digital advertising ecosystem while simultaneously increasing the types of ad formats that can be run through our platform. We always place the advertiser and the advertiser's performance on the top of the priority list when it comes to positioning our technology in the market, ensuring the best possible results for the client for every dollar they spend on advertisement
< Page 9 | Page 11 >