NOVEMBER 2021CIOAPPLICATIONS.COM6EditorialThe Future of Digital Asset Management (DAM) IndustryIf 2020 has taught us one thing, it is the importance of dynamic work habits. Being able to work remotely and through a variety of devices, has gone from being an advantage to an absolute necessity for many businesses and organizations. While Digital Asset Management (DAM) platforms have been helping people and organizations to work remotely for a long time, it is reasonable to believe that software providers will facilitate dynamic work to a larger degree. This includes improving several DAM functionalities, such as the use of mobile devices through apps or facilitating for cloud storage through a Software as a Service (SaaS) agreement. Today, after more than three decades of evolution, one might think that the category of DAM has reached maturity and that DAMs have become a standard part of the enterprise computing environment. But lately there has been a resurgence of interest in DAM and a number of exciting new trends have begun to take shape. In this article, we outline a few of the most important trends that we believe will influence the direction of the industry for several years to come. The migration of enterprise systems from on-premise and co-location facilities has been underway for some time now. But with its extremely large data stores and a large installed base of legacy systems, the DAM category has been on the lagging side of this trend. To this day, a double-digit percentage of DAMs remain on-premise. And while the largest and most venerable vendors in the space have long since introduced cloud-based versions of their products, legacy on-premise installations could linger for years to come. So, what does this mean for an organization looking to implement a new DAM? Set aside a good bit of time during the evaluation process to look at the administrative tools available to you in your DAM. Make sure that your internal team understands the time it takes to conduct everyday tasks (upload, permission-setting, template-composition, user approvals, content management, etc.). Then, dig deeper to understand what other capabilities are at your fingertips, and what investment you'll have to make (either in dollars, hours, or both) to take advantage of them.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.NOVEMBER - 22 - 2021, Volume 07 - Issue 32 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comGraphics & ArtVictor CruzEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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