NOVEMBER 2019CIOAPPLICATIONS.COM 19Service Driven Technologywant to share with you today some thoughts on what we at Caesars Entertainment are referring to as service driven technology. So, what is service driven technology? It's technology that is strategic. It is disruptive and transformative. When it is done right, service driven technology yields efficiencies that save lots of money, while rapidly increasing profitability for the firms that adopt it.Service driven technology is being widely adopted by the fortune 500--who are heavily investing--not in a set of computers, applications or systems--but in a fundamental transformation of their businesses.So why are these transformations happening? Well, the world is different. The world is digital. The average person interacts with their BY LES OTTOLENGHI, EVP & CIO FOR CAESARS ENTERTAINMENTcIo insightsIA commitment to digital leadership is the key to unlocking productivity across the organization and delighting your guests for years to come
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