NOVEMBER 2017CIOAPPLICATIONS.COM9jumbo than everyone else. This also correlates to also how we train our staff in helping to explain insurance terminology to our members. · Your tech and Business Leadership Must Speak the Same Language In today's business world, the CIO is as much business strategist as IT expert, and the rest of the c-suite must also be plugged in to tech practicalities. Time-consuming head scratching is alleviated when both sides have at least some understanding of one another's worlds. · Draw Information and Inspiration from Every Pos-sible Source We're constantly looking at what other industries are doing, reading a lot, observing customer interactions, considering data and pulling all of that together to build things that are applicable to our business.For example, PURE, like the rest of the insurance industry, has long offered online bill pay with easy to read bills. But in response to customer demand for more transparency on the activities within their entire insurance ecosystem, we decided to build a claim tracker tool that shows where a claim is in process, everyone involved, notes, and documents.·Be Wary of Useful Tech versus "flash" It can be tempting to deploy the latest gadgets and gizmos in an attempt to draw attention and create buzz. But in the long run, efficiency is more important. To make the right choices, speak with people in other industries about what they've done, are doing or are considering: What has worked? What hasn't, and why? By thoughtfully considering all options, you'll be well positioned to implement tools that are in the best service of customer needs and overall business goals.· Distinguish between Vendors and True Partners A vendor just tries to get the task done, while a partner understands your business, looks out for your best interest and can bring ideas to the table that help shape a vision. Both have value, but as a company grows, the need for the latter increases.Insurance is a people business, so in our case, we're always calling upon personal relationships. Our culture is very dif-ferent from that of the typical insurance carrier, so just like with serious relationships in our personal lives, we seek out partners whose organizational culture matches our own.· Deploy a Multi-prong Approach to Data Security Companies face a range of threats on the data security front, and so have to be fully informed and prepared by considering the top threats that come out every year, employing a range of cloud technologies and engaging a variety of partners. PURE takes this a step further by challenging each vendor in a variety of ways, deploying their respective areas of expertise.The biggest threat, however, is always the human ele-ment. One errant click can put data at risk, and so PURE spends a great deal of time educating employees about phishing ­ what it is, how to spot it and how to react. This is especially true of personally identifiable information, which we take very seriously. We will only store sensitive data if we absolutely have to, and rely on some of our strongest part-ners in the industry to keep track of sensitive information. This way, we ensure that our membership is safe and secure at all times. As CIOS, we know that technology isn't static, but is rather a constantly evolving entity
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