NOVEMBER 2017CIOAPPLICATIONS.COM6NOVEMBER - 03- 2017SALESFORCE SPECIALCopyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 02 - 21Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe PhillipGraphics & ArtJohn ConnorDeclan ColeAR RamjithAssistant Managing EditorVikesh ShetSenior WritersClara MathewRoyce D'SouzaLeah JaneNaomi DaleEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJames SmithRachel ClarkRohit KumarSalesMarvin Paulmarvin@cioapplications.com510.330.5174Mailing Address:ValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T: 510.757.1040 EditorialDirecting Marketing towards the Promised landJoe PhillipManaging Editoreditor@cioapplications.comJoe PhillipAs we skim through the past and our ever evolving present, the future is the one that we look forward to. But, it is not always bright and rose-tinted. The Salesforce platform in its current state is one such which is going through a transformation of its own, and the end is no near and the promise land is not guaranteed. However, the platform continues to move forward with renewed vigor. Salesforce's pursuit to become the first cloud company to reach the $10 biilion mark has been galvanized by the firm to go all guns blazing. And as we come to the end of 2017, 2018 promises to be even better, with the emergence of marketing as an industry of its own. Marketing has always been a field that demands cutting edge technology ­ from branding to customer service and everything in between. In an age where the next big thing is right around the corner, the marketers require uniqueness to be on top of things. Salesforce is working towards providing those features, that client wants. There's no disputing the fact that Augmented Reality/Virtual Reality is the one of the bright spots that marketers are queuing up to capitalize on. The popularity of `Pokemon Go' rightly showed the potential that AR carries and with the numbers that the app produced, the statement was established well and clear. However, for long, due to a desperate lack of right tools and access to required data, the potential was never achieved. Salesforce truly believes this is the age of the customers and customer satisfaction is top of the agenda and connecting with customers on a personal level is imperative. As Salesforce continues to spearhead AI driven CRM innovation, CIO Applications presents the latest Salesforce special edition, featuring insights from industry thought leaders and experts and shortlist of Top 25 Salesforce Solution Providers, that can help customers leverage the power of salesforce.com and assist in their CRM initiatives. We look forward to your views. *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
< Page 5 | Page 7 >