NOVEMBER 2017CIOAPPLICATIONS.COM6NOVEMBER - 09 - 2017E-COMMERCE SPECIAL Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 02 - 27Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe PhillipGraphics & ArtJohn ConnorDeclan ColeS NityaAssistant Managing EditorLithin ZachariaSenior WritersClara MathewRoyce D'SouzaLeah JaneEditorial StaffArijit SarkarBen JacksonDaniel HolmesEzra BenjaminJames SmithNaomi DaleRachel ClarkSalesGeorge Thomasgeorge@cioapplications.com510.757.1040Mailing Address:ValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.757.1040 EditorialA New Wave of Customer-centricityJoe PhillipManaging Editoreditor@cioapplications.comJoe PhillipSince the emergence of the "add-to-basket" button, brands and publishers around the world have been evolving their business strategies to have a better online presence for a greater customer reach. Apart from SaaS and cloud-based marketplaces, the brands are experimenting with a plethora of solutions that bring features including one-click mobile shopping carts, digital wallets, smart button ordering systems, supply chain and inventory management, and data collection and analytics, to hit the right note in the crowded marketplace.Ecommerce technologies have comfortably created a secure position within the traditional 4 P's of the marketing mix--product, price, platform, and place. When we dig deeper, multiplatform optimization is playing an increasingly important role in the ongoing transformation of ecommerce websites today, as brands try to build meaningful connections with customers across all platforms. In addition, many players are leveraging a mix of technologies--from chatbots to virtual reality--to offer a seamless, trouble free experience for the customers. One thing is sure, in this era of changing customer preferences, companies need to drastically revamp their ecommerce strategies to go the extra mile. Along with improving their offerings, the focus should be on improving the user experience by personalizing the services. In this scenario, many solution providers are offering solutions that not only complement the existing 4 P's of the marketing strategies, but also have the ability to integrate future trends--presenting a future-ready approach to the ecommerce evolution.At this juncture, CIO Applications brings to you the companies that are at the forefront of providing ecommerce technology solutions. We believe this edition will help you in evaluating and formalizing effective strategies for your organization.Let us know your thoughts.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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