Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.May - 18 - 2020, Volume 06 - Issue 09 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405EditorialDeep Insights Powered by Marketing StrategyAn infinite number of brands, diverse in nature, are built each day. Marketing these brands can be a challenging feat if the information does not reach the right people at the right time with the right message. To do just that, Google marketing is employed by the marketing teams to manage their brand image, and Google Media Lab, to create the most optimal media strategy for the entire brand and its products in terms of digital advertising and marketing. Being one of the heaviest users of DoubleClick, and innovating solutions in partnership with DoubleClick, the Google marketing strategy delivers smarter and more efficient marketing campaigns for companies. Advanced technologies are applied with an integrated approach, to make the marketing strategy much productive with broader options for development. In the wake of digital technologies, the insights generated, the advantages of the technology, and the creative ideas remained disconnected and siloed. However, with a well-versed Google marketing campaign, the learning curve has shortened, and business owners have started to critically analyze insights, centralize various functions, and interlink all the marketing processes for seamless functioning. With each passing day, the Google marketing plan has included toolsets and templates to build the campaign. The creators can recognize their audience, what their behavior is like, and find the best technology to fuel their campaigns. This technology powers more than mere media executions. It plays an integral role in building creative and useful insights. Google marketing approach has not only led to a newer, more effective model for digital marketing, but it has also laid the foundation for a solid marketing campaign that briefs what the brands create. In this edition of CIO Applications, the focus is provided to those industry leaders who have provided simple, but ergonomic solutions to the marketing models. We hope that the curated articles will provide our readers with deep insights that are much effective than conventional approaches. Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtIssac GeorgeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'SouzaThis special edition on Google Marketing is an initiative of CIO Applications magazine. The selections for this Top 10 Google Marketing Consulting/Service Companies - 2020 is made by an independent body, and Google has no involvement in this initiative nor any partnership with CIO Applications.
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