MARCH 2016CIOAPPLICATIONS.COM6Design Thinking with SAP--the Old-New Way to Solve Business ChallengesRodolpho Cardenuto, President, Global Partner Operations, SAP Americasn today's world, design is vital for the success and growth of businesses. Back in May 2004, Business Week ran a cover story titled The Power of Design, featuring David Kelly's (Founder, IDEO) and Tim Brown's (CEO, IDEO) transformational belief in design by creating experiences, not just products. SAP founder Hasso Plattner read the article shortly before his keynote speech at SAPPHIRE NOW 2004, SAP's annual technology conference, and he was inspired to bring the magazine with him on stage. Design Thinking, he said, would be a transformational force for innovative software development. Design Thinking reminded Hasso of the early years of the company when he and his co-founders worked directly with customers to design the very best solutions to solve their problems. That is how SAP became one of the world's most successful software companies. But over time we became less personal, with more generic solutions. Over the past decade, design thinking has been fundamental in bringing SAP back to its customer-driven roots. Design Thinking Compliments Business ThinkingOur collective knowledge and talent has changed the customers' perception of SAP by presenting us not just as a software In My OpinionWe often compare the software development process to a three-year-old child because three year olds are always asking "WHY?"Rodolpho CardenutoI
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