MARCH 2016CIOAPPLICATIONS.COM4MARCH - 2016SAP SpecialCopyright © 2016 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. MARCH - 2016, Volume 01 - 08 Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing Editor: Sarah WilsonVisualizer:Ajay K DasStephen ThomasEditorial Staff:Aaron Pierce Alex D'SouzaAva GarciaJoshua ParkerShirley Faith Anusha JainSales:Xavier ThomasXavier@cioapplications.com510.371.0422Mailing Address:ValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.230.0396 F:510-894-8405EditorialReinventing SAPThe departures of high profile executives Vishal Sikka, top innovation chief and the brain behind HANA, and Shawn Price, who led the company's cloud business earlier this month, and appointment of Bill McDermott as sole CEO ushers in a new era at SAP. Analysts say the broader management shift will make SAP more similar to its U.S. rivals including Oracle and Microsoft.SAP is transitioning to a cloud model. Just a week ago Microsoft and SAP expanded their cloud-computing partnership. The move aims to increase customer access to SAP's business software and applications in the cloud. To push its brand, SAP is launching a chain of HANA-branded cafes, starting in Silicon Valley. The eateries aim to attract entrepreneurs, programmers and designers.SAP's Americanization goes beyond product design, offering and marketing. McDermott is on a "personal mission" to expand in the U.S., where SAP's market penetration lags its European market share. The company generated $2.42 billion in revenue last quarter in Europe, Middle East and Africa, compared with $1.44 billion in the U.S.As McDermott's tries to shift SAP transformation into high gear, all eyes will be glued to SAP's SAPPHIRE conference in Orlando at the beginning of June where McDermott will deliver his big pitch to customers about SAP's inflection points.If you're an SAP customer, we'd love to hear from you on how your SAP solution partner matters to your business.Sarah WilsonManaging Editorsarah@cioapplications.com
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