JUNE 2022CIOAPPLICATIONS.COM 19Who are your typical clients, and what are the specific challenges they face?We have two sets of clients. One is digital agencies, who we consider our primary partner channel. They can leverage CROOW and CROOW Studio workflow tools, as well as our library of templates for efficient production of video and creative. From a customer perspective, our clients are generally B2B companies. Typically these are tech companies, real estate companies, accounting, financial services, and attorneys. We provide them access to high quality video and creative at a lower cost--allowing these organizations to leverage the workflow and efficiency tools to stay a notch above the competition.What are the unique capabilities and features that set you apart in the marketplace?With CROOW Studio, we have productized video. We have designed the process to be similar to a transparent e-commerce checkout that displays the video packages they are purchasing and the cost. Clients can easily have the video packages at their disposal. They can make selections from preformatted dynamic customizations like slide-in-text, icons, logos, animation templates, title cards, the rule of thirds, as well as select stock music, or leave the choice to the editors. Users can also use examples and templates of storyboards for their videos. All of these save significant time in the pre-production process and empower clients to be more informed about all the selections and ultimately be happier with the final outcome. Finally, when the video reaches the editors for post-production, they can access the same video playbook that has been selected in the previous stages. Editors are also equipped with a one-click download option for all the relevant files to quickly access the correct logo, font, selected animations, icons, images, or videos. This accelerates the entire editing process. The software also reduces the rounds of revisions without compromising on the end product.Could you elaborate on a customer success story?One of our clients wanted to be more active on LinkedIn and other social media sites. They wanted to have more thought leadership content on their website. For that, the videos that were produced were 60-second shorts. Using our workflow software, the videos were made efficiently at a low price without compromising on quality. The videos enabled the client to increase their social engagement by 10X--a powerful outcome that included visibility and engagement with leaders in their industry.What does the future look like for your company in the next 12 to 18 months?In the last six to 12 months, we commercialized the software, as well as our operations, to fine-tune and ensure our software and processes were scalable. Initially, our product was honed in our home market of Tampa Bay. Our vision and goal is to be in the largest 50 markets in the US, and we have recently expanded into Philadelphia with Atlanta as well as full coverage of Florida coming next. We are poised to be the premier collaboration platform for the creative and video communities. Everything we are doing is to empower agencies, marketers, and leaders to share their stories and create engagement, while efficiently leveraging the power of great creative and video. CROOW software streamlines workflows and empowers team collaboration, eliminating time-consuming and inefficient back and forth communications
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