July 2019CIOAPPLICATIONS.COM6Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JULY - 08, 2019, Volume 05 - Issue 35 (ISSN 2644-240X)Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesVincent Georgevincent@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405EditorialPersonalization Extends Beyond Product Recommendation As businesses go increasingly digital, personalization software is a must-have in 2019. With consumers expecting to shop across multiple platforms and engage with retailers in newer ways, business who don't offer a personalized shopping experience are doomed to fail. While zeroing-in on an ally for personalization, a business must choose a solution that can scale and support multiple channels, including Web, Mobile, App, Email, Call Center, In-Store, and any point of sale. Also, a business must note that personalization encompasses more than just mere product recommendation. A sound personalization solution creates a consistent, 1-to-1 personalized experience for consumers at every juncture of the buying journey. Essentially, personalization should touch all channels that shoppers interact with, whether online or offline. Through a robust personalization solution, a business must be able to seamlessly personalize every aspect of the shopper experience including Onsite search, Navigation, Videos, Ads, Promotions & Offers, Article/Blogs, and Products. In dealing with anonymous visitors/shoppers, a personalized solution must be able to gather and utilize contextual data such as search engine, IP address, referral traffic, and device type. This way, a business can personalize the experience for first-time visitors and leave them with a memorable first impression. Moreover, an effective personalization solution must have the ability to create anonymous shopper profiles based on the first few clicks on the website. By combining referral data with current session behavior, retailers can create a more individualized experience rather than depending on guesswork. Most market-leading personalization solution providers offer features such as A/B testing capabilities, personalization, support for single web page apps, integrations with Google Ads and Google Analytics, and capabilities for concurrent experiments. The experimental component is critical. For example, some solutions offer a visual editor that allows a business to make changes to their website on the fly and conduct multi-page experimentation. Some of the other advanced features include heatmap integrations, new vs. returning visitors patterns, audience building per device, and referrer data. In flipping through this special edition of CIO Applications, your business can survey the market landscape and align itself with a competent personalization solution provider. Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtDeclan ColeJaxon JaseEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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