July 2019CIOAPPLICATIONS.COM 19insights to help enterprises launch robust marketing campaigns with videos that communicate with consumers at an emotional level. This is the element of personalization that Hippo Video strives to offer customers through its interactive, `one-to-one marketing' experience solution.How do your clients integrate and adopt the video personalization solution?Here at Hippo Video, we ensure that our platform integrates with our client's existing IT infrastructures. Furthermore, Hippo Video is designed to integrate with multiple sales automation software, CRMs, and cloud-based software like Salesforce, SalesLoft, Outreach, and Slack. We have built the platform horizontally--so that it facilitates various business functions, merges seamlessly with business workflows, and opens new revenue streams for our clients. Additionally, with APIs and our Chrome extension, we provide our clients with an affordable and quick setup process. We also help customize video campaigns for our clients during the product integration stage.Our clients typically start analyzing their customer profiles, leverage additional data from marketing campaigns, and incorporate these facets while creating personalized videos. Hippo Video platform is an intuitive do-it-yourself (DIY) model, so we offer complete flexibility to our clients. Once the video is created, Hippo Video will enable users to host, distribute, and track these personalized videos with its in-built tools. What does the future hold for your company?Moving forward, we expect to see more companies adopting and implementing our video personalization in their marketing strategies to communicate with potential consumers more effectively. Having collaborated with top-tier companies in the past, we are confident in our ability to bring a humanized, emotional touch in overall customer engagement. Hippo Video is designed to integrate with multiple marketing automation software, CRMs, and cloud-based software like Salesforce, Outreach, SalesLoft, and Slack
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