JULY 2018CIOAPPLICATIONS.COM6Nurturing Content CreatorsAdobe's contribution to the digital revolution is often understated. In fact, the company's PostScript became an industry-standard printer language during the late 80s, standing tall as one of the prominent enablers of digitization. Since then, Adobe has been the go-to destination for content creators from various genres such as lithography, photography, digital marketing, e-publications, and filmmaking. A large part Adobe's media segment and market share constitutes the Creative Cloud and Adobe Document Cloud, which is expected to grow by 26 percent in 2018, along with the digital marketing turnovers tipped to increase by 20 percent. The Creative Cloud (CC) portfolio, in itself, boasts abundant resources, all delivered through a single suite. The functionalities of CC not only empower content creators to attain faster time-to-market intervals with deliverables, but enable them to venture into numerous bundled services. Adobe has extended the utility of these products by bolstering them with a creative intelligence module, Adobe Sensei, which cohesively enhances the entire portfolio.Solution providers, on the other hand, leverage the CC toolsets to not only deliver system integrations, extended products, and digital marketing services but also enhance the ecosystem of content development. Case in point, a digital marketing solution provider, along with the advantages of the CC portfolio, is also benefited by the document management functionalities orchestrated through Adobe's cloud platform. This empowers third-party vendors to deliver better customer experiences all the while overhauling their solutions and services. To showcase such compelling solution providers, the editorial board of CIO Applications has identified promising vendors that could potentially aid content creators to reap the fruits of Adobe's innovativeness. In our selection, we looked at a vendor's capability to fulfill the need for cost-effective and efficient Adobe solutions that add value to the landscape.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipJULY - 30 - 2018ADOBE SPECIALCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 03 - 31Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffManaging EditorJoe PhillipGraphics & ArtDeclan ColeNitya SEditorial StaffAvan GraciaFrank NoelPooja RaySalesGeorge Thomasgeorge@cioapplications.comEditorialContact UsPhone: 510.757.1040Fax: 510.894.8405Emailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.com
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