DECEMBER 2022CIOAPPLICATIONS.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.December - 19 - 2022, Volume 08 - Issue 24 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe PhillipEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comEditorialThe Evolving World of Customer ExperienceBy 2040, 95 percent of all retail transactions will take place online. Since this change in customer shopping patterns is already well under way, it doesn't surprise us. More than ever, brands are under pressure to give consumers rewarding, seamless, and memorable digital customer experiences.By customizing every element of the marketing mix in real-time for each client group or persona, businesses that effectively employ customer analytics are able to deliver personalization at scale. The most prosperous companies will develop machine learning algorithms to comprehend when and why clients are pleased or dissatisfied, giving them the knowledge necessary to suggest products, change prices, and other things.Consumer insights powered by data may help businesses analyze customer behavior, segment audiences, define objectives, and more. Organizations may use data to improve the entire customer experience because greater information is available and we understand consumer expectations better. The construction of a uniform experience across numerous channels may benefit from data as well.When consumers contact with organizations on various digital platforms, they want consistent and highly personalized experiences. For instance, they might start corresponding with a brand on Facebook and move the conversation to email later. They will seek a seamless and connected experience regardless of the platform.A successful omnichannel CX seamlessly links offline and online communication channels from the first to the last point of contact to deliver a seamless and memorable experience. A unified customer experience is necessary whenever a customer base interacts with a brand via phone, e-mail, live chat, social media, and SMS, as well as offline.This year has taught us to expect the unexpected at all times. E-commerce will only grow, whether you like it or not. Future developments in customer experience are anticipated to include increased automation, personalization, voice commerce, omnichannel shopping, video marketing, digital payments, and others. Take advantage of these trends to expand your company.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtEditorial StaffBen JacksonDaniel HolmesEzra BenjaminCatalina JosephRose DcruzSenior WritersClara MathewLeah JaneRoyce D'SouzaAsher BlakeDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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