DECEMBER 2021CIOAPPLICATIONS.COM6EditorialInnovation and AdobeCompared to early adopters on the road to digital transformation, the infrastructure industry, meaning the "built environment" consisting of the human-made places and spaces in which we live, work, and play, could be considered a laggard. But it is a laggard with enormous market opportunity--to the tune of $21T annually worldwide and an annual spend of $1.4T in the U.S., representing 4 percent of US GDP.Many of the strategic technologies that we know well from deployments in high-tech, finance, and other industries, such as AI/ML and data analytics, are now permeating the infrastructure industry, as are other unique technology enablers specific to architecture, engineering, and construction (AEC). Over the past 38 years, Adobe has built itself into a ~$245 billion market cap company by introducing and then dominating a new category: creative software. Over the next decade and beyond, we see this market evolving and enabling the emergence of multiple billion dollar startups that build upon Adobe's foundation. These include several companies already well on their way such as Canva, Figma, and others.Over the past few years, much attention has been paid to the "unbundling" of companies including eBay, Craigslist, and Linkedin. The basis of the unbundling concept is that while the aggregation of multiple products and services initially results in network effects and scale economies in the first wave of a technology market, it also limits personalization, customization, and quality of experience. This creates an opportunity for new startups to displace the incumbent by providing more customized solutions as the market matures.Adobe has been a rare success over the last four decades, and no one should underestimate their ability to continue to prosper. However, we believe this is an exciting time to witness the evolution of an entire category of software applications. New startups are best positioned to capitalize on the movements we are now seeing in automation capabilities, democratizing technology, and enhanced collaboration. These startups build upon Adobe's platform to offer cheaper, less complex, faster, and more collaborative tools, either replacing Adobe, or often just as a new tool in the designer's toolkit. They can also leverage more scalable distribution models, where Adobe is particularly vulnerable.We present to you, "Top 10 Adobe Solution Companies - 2021."Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DECEMBER 23, 2021, Volume 07 - Issue 36 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comGraphics & ArtIssac GeorgeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'SouzaThis special edition on Adobe is an initiative of CIO Applications. The selections for this Adobe edition is made by an independent body, and Adobe has no involvement in this initiative nor any partnership with CIO Applications.
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